Academy Award-nominated film star, Broadway actress, runway model and mother; it’s all in a day’s work for Uma Thurman, who’s back to lead the charge for footwear brand, FitFlop’s Autumn Winter 2018 #ForSuperwomen campaign.



Celebrating the many roles women juggle, the latest campaign gives consumers a behind the scenes glimpse at Uma Thurman’s day-to-day routine. Shot in New York, the campaign provides an insight into the multiple roles Uma plays off screen and the way in which she embodies superwoman qualities in her everyday life.



Uma’s versatility and rounded approach to her work/life balance have been the inspiration. Not only celebrating her as an actress in film, TV and on Broadway but also more her recent work as a model in a Paris haute couture runway show. The campaign features a sneak peek of Uma rehearsing lines for her most recent project, the new Netflix show, Chambers. The shots capture her natural ease in front of the camera as well as her inner strength and confidence which empower her to be a voice for change.


And what about the shoes? Well, continuing their commitment to creating stylish, all-day comfortable footwear for every occasion, FitFlop’s AW18 Collection will take you even further.



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