PARK AVENUE SOUTH’S SPECTACULAR NEW RENTAL

By W.A. Muller

On desirable Park Avenue South, leasing is officially underway at Prism at Park Avenue South ("Prism"), a spectacular and architecturally significant tower that crowns the neighborhood as one of the most exciting places to live in New York City. Prism is being developed by Equity Residential, and is the rental portion of the 40-story hybrid rental/condominium designed by Pritzker-prize winning architect Christian de Portzamparc.

This sleek new addition to the New York City skyline features extraordinary walls of sculptural glass to create unique, yet highly-functional floor plans. No two apartments are identical. In some units, the layout juts over the street, creating a feeling of floating over the bustling urban activity below.

"We're delivering residences designed by a world-class architect," said George Kruse, First Vice President of Development with Equity Residential. "Prism continues to transform this already exciting neighborhood with an architectural gem that is drawing strong interest from potential renters."

The rental apartments at Prism rise from floors two through 22 and consist of studio to three-bedroom abodes. All apartments have distinctive layouts and cityscape views, and select units feature private terraces. The stunning building's top floors feature the condominium residences, 400 Park Avenue South, developed by Toll Brothers City Living. By partnering with Toll Brothers on the condominium/rental hybrid, Equity Residential sets a new standard for modern luxury city living with renters receiving access to an extraordinary condominium-quality amenity package.

Upon entering the lobby, residents and their guests will enjoy a 24-hour concierge, a multi-functional conference meeting room, a resident lounge with catering kitchen and private dining room, a golf simulator, a screening room, and personal bike and storage spaces. The building's extensive amenity package also includes a fully-equipped fitness center, a yoga and spin studio, a lap pool and steam and sauna rooms.

The floor-to-ceiling windows and wide plank, white-oak wood floors grace Prism's rental apartments. Spacious kitchens feature white-oak flat front cabinetry and quartz countertops. Luxurious baths boast white-pearl marble countertops and custom vanities. Select units offer glass-enclosed showers with hand and rain head options, as well as soaking tubs. All apartments include a washer and dryer.

The prime location sits near the trendy Gansevoort Park Avenue NYC hotel, and is within short walking distance of the beloved Madison Square and Union Square parks and key transportation hubs.

Prices start at $3,400 for studios, $5,100 for one-bedroom units, $9,100 for two-bedroom apartments and $15,900 for spacious three-bedroom homes. Occupancy is expected in early December of this year.

For more information:
prismrentals.com