Resident Magazine at the Grand Havana Room in New York City with our good friend Todd Shapiro of Todd Shapiro Associates. Todd’s guests included Steven E. Losquadro, George Marsman Drysdale, Resident Magazine’s Publisher Michael Travin, John J LaValle, and Anthony Pancella III and our Associate Publisher Melissa Kassis.

 

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About Todd Shapiro Associates Public Relations:

Three prime principals have always guided us: integrity, service and excellence. While the core of our business is achieving successful results for our many clients, we are dedicated to maintaining a high quality of standards that we believe sets us apart from all others in the field.

 

Those are commitments we first made nearly 20 years ago, when Todd Shapiro established a public relations agency with all the panache of a sophisticated Manhattan firm and the polish of a well-established enterprise.
Over the years, we have carefully honed our skills, providing our clients with a mix of services that include media relations, corporate strategies, crises management, networking, placement and grass-roots mobilization.

 

Our professional approach is spread over a wide cross-section of industries, including real estate, technology, entertainment, retail, food, government, law, health care, education, recreation, politics, construction, media, non-profit organizations, and services. We are also expanding into other areas, as well, most notably political event planning, sports, and entertainment.

 

When a century-old department store on Long Island closed its doors, we made sure that a positive message thanking the community for 100 years of support made headlines in Newsday and other print and broadcast media.

 

We arranged three events to spotlight the start-up of an Internet research company in Manhattan. The events received major play in metropolitan area newspapers.

 

Elysee at its most grand

 

We were on the side of Yankees fans when they wanted to save manager Joe Torre’s job, arranging a midtown rally that stopped noon time traffic. Torre later thanked his fans in an appearance on the “David Letterman Show.”

 

Honeymooner George Smith vanished mysteriously from a cruise ship in the Mediterranean, and his family contacted us to get the story out to the national and international media. We arranged news conferences in Washington, D.C. and Miami, and the family appeared on “Good Morning America” and “Larry King Live.”
We were on the side of Yankees fans when they wanted to save manager Joe Torre’s job, arranging a midtown rally that stopped noon time traffic. Torre later thanked his fans in an appearance on the “David Letterman Show.”

 

We had to spring into action when, abruptly, 55 Suffolk County police officers were told that their jobs were in jeopardy. When we alerted the media, the issue was highlighted for the public, and the officers’ jobs were saved.

 

On the entertainment side, we were called on to handled the media when hip-hop radio station WBLI hosted a “Summer Jam” concert that featured Jessica Simpson and LL CoolJ.

 

We were signed on when a controversial movie was being released at Robert DiNiro’s famed Tribeca Film Festival. We handled crises management and publicity, and all of the shows were sell-outs.

 

 

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