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Mindful Movement Footwear Brand Partners with Accomplished Dancer & Model
Photo credit: Cedeno Photograph – http://www.cedenophotography.com
LISSOM, the ultra-lightweight and stylish mindful movement casual footwear brand, exclusively released their Flyte Collection in the U.S. this Fall and has chosen accomplished ballerina, model and influencer, Alison Stroming as their first official "Flyte Girl" brand ambassador.
The Brazilian born dancer is a part of a group of talented women changing the face of ballet and has made her way into the mainstream with national features and partnerships. A perfect combination of style and movement, Stroming truly believes in the concept behind the line and is excited to be able to represent a modern twist on sneakers and ballet flats – a shoe that is like nothing else on the market. "When I tried on the Flyte Collection, my first impression was how light and comfortable the shoes are! Being a ballerina and living in NYC, I spend a majority of my day on my feet, always on the go, or in my pointe shoes, dancing up to 8 hours a day. These shoes are a must have for any woman on the go!"
– Alison Stroming, Professional Dancer
December 4th-8th marked the official "Flyte Week", where LISSOM produced a Flyte Collection photoshoot with Stroming in NYC. Founder, Jennifer Markham was in New York from London presenting the collection during the shoot and meeting the media
"Alison truly embodies the spirit of the LISSOM woman—strong, positive and energetic and we are delighted that she has chosen LISSOM Flyte as her go-to shoes for everyday comfort and support. Dancers truly understand the powerful connection between their feet and core, and Alison especially appreciates how our shoes help her body move through her everyday routine."
– Jennifer Markham, Founder of LISSOM
These innovative shoes are made up of several stretchy layers including materials that are typically found in athletic apparel. The patented outsoles offer amazing bounce and help you rediscover your connection with the ground. The Flyte collection is available in 9 colors including black, navy, grey python, rainbow python, grey with neon coral, orchid purple and mint.
Retailing for $79-$89 and exclusively available for purchase online at www.LISSOM.com
Alison began dancing at the age of 3 and continued her training over the years, eventually leading to performances in The Juilliard School, Guggenheim Museum, City Center, The Metropolitan Opera House, Joyce Theater, and The Kennedy Center in Washington, D.C. She is now in her third season with the Dance Theatre of Harlem in New York City. With the company, she has performed all across the United States and internationally in Tel Aviv, Israel, and the Ravenna Int'l Dance Festival in Ravenna, Italy. In addition to performing across the globe, Alison also travels to teach master classes, provide coaching and choreography.
Inspired by dancers, yoga lovers, and the urban warrior, the footwear is designed for people who care about movement, giving wearers increased awareness and allowing them to tune in with their whole body, starting from the ground up. The principles of mindful movement have been embedded into a simple, beautiful shoe. Going beyond comfort; small innovations and adjustments have been incorporated to create a shoe you'll never want to take off, one that's light, flexible and gently encourages conscious steps.
The brand's purpose is to inspire women to move mindfully, therefore strengthening the body and soul. The shoe allows you to connect with the ground better. Welcoming the floor and strengthening your core provides you with greater stability and balance. The shoe is designed to be unstructured, super light and very flexible, enabling you to move more freely and wholly in line with the foot's natural movement.
How you move is as important as where you're heading; feel the joy of movement.
