By Carlos Lacayo.

simon powles
Carnegie Hall, N.Y. Botanical Garden & THE N. Y. Historical Society

Meryl Streep, Christine Baranski, Barbara Walters, Rufus Wainwright and Glenn Close have all experienced the delectable expertise of the Starr Catering Group (SCG) this summer at both Carnegie Hall and The New York Historical Society where they are the in house catering company Launched in 2008, and now under the helm of CEO Simon Powles and COO Guy Kellner, SGC’s restaurant based mindset combined with laser focused attention to detail has grown the business to “ over $40M for clients in Philadelphia, New York, Miami and the Berkshires.” They are currently the exclusive caterers for the Philadelphia Museum of Art, Carnegie Hall, the Perez Art Museum in Miami and the New York Botanical Garden, where they have catered the Conservancy Ball since 2013. In July they will plan over 60 events for the Democratic National Convention, which will be held in Philadelphia, and consult on a project for the Republican National Convention in Cleveland, Ohio. They also manage amenity food and beverage facilities at 15 Central Park West and will soon offer the same service at Oceana, a new oceanfront community in Bal Harbour, Florida.


Chef Ashley James
Powles founded the business during one of America’s most difficult financial periods. “The economy was tanking but we had a vision of bringing something unique to the marketplace”, says Powles. “We used hands-on execution to exceed our clients’ expectations.” The word spread, and five years later they were managing restaurants, cafes and coffee bars in cultural institutions, providing business amenity services to law firms and banks and reinventing the event experience. Chef Ashley James, previously Executive Chef at Four Seasons Hotels and Resorts in Los Angeles, leads a powerhouse of culinary talent that provides the capability to offer authentic global cuisine. “We are incredibly passionate and work very closely with our clients” says Powles. “We are a high touch company and our leadership team spends the majority of its time in the field ensuring that we execute our projects at a level of excellence. We never sit with our clients and tell them how we want to do it. Instead we immerse ourselves in their vision, goals and objectives, and respond with customized solutions around what they expect.”


Louvre Museum & The Elior Group
SGC is approaching their one-year anniversary of being acquired by the Elior Group (EG). Headquartered in Paris, France EG operates the catering within the Louvre Museum. Over the years Simon’s skills have taken him behind the scenes to Bill Clinton’s second inaugural luncheon at Statuary Hall in 1997 and the Nina Hyde Breast Cancer Research “Salute to American Fashion Gala” in 1996 where the honorary chairwoman was Diana, the Princess of Wales. More recently, Simon has led SCG to cater the opening of Hermes Miami’s flagship boutique after party for 850 guests, and Carnegie Hall’s opening night gala dinner. In the end Simon says “It’s always about the people, I started with a vision for this company and I’m blessed that it’s come to light. It’s not about me but about our amazing team. We speak the same language and are driven by the same relentless obsession to get total client and guest satisfaction.” | (646) 315-0863

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