For Fall 2017, the Desigual collection was inspired by the female uprisings of the 60’s, 70’s and 80’s – reinterpreted for the 21st century woman of today. A countercultural mix of West Coast love-ins, European New Wave and East Coast Voguing Balls punctuated by the signature lightheartedness and playfulness that define the Desigual brand.
Notable guests included actor Eric West, actress Emeraude Toubia, actor Alberto Rosendo, latin singer Prince Royce, model Anna Cleveland, TV Personality Caila Quinn (Bachelor in Paradise), celebrated photographer Nigel Barker, DJ Xenia Ghalil, influencers Elisa Sendaoui, Berta Vázquez, Julia Cumming, Miranda Makaroff, Erika Boldrin, Jessica Goicoechea.
Desigual is a clothing brand headquartered in Barcelona, Catalonia, Spain, which is notable for its trendy patchwork designs, intense prints, graffiti art, asymmetrical designs (hence the name) and flamboyant splashes of colour. Founded in 1984 by Swiss businessman Thomas Meyer on the island of Ibiza, Desigual was managed by Manel Adell from 2002 until December 2013. Manel Jadraque then became the new CEO.
Desigual sells men’s, women’s, children’s clothing, accessories and women’s shoes. It achieved a 60% annual growth from 2002 to 2009, and a turnover of €250 million in 2009, €440 million in 2010 and €560 million in 2011. In 2011 it employed 2,900 people of 72 nationalities.