Brazilian footwear brand Melissa has re-established its place in New York’s Soho district with an experiential store concept that is part boutique, part art gallery — and all kinds of cool.

 

 

 

After spending about five years in a retail space in Greene Street, the label has now reopened in a larger flagship location at 500 Broadway. The new Galeria Melissa NYC (located between Spring and Broome, just north of the Soho Bloomingdales) will be visually stunning – an immersive rotating art experience curated by new, contemporary artist  Brazilian Muti Randolph, who was also the creative force behind the London and São Paolo concepts.

 

 

Like other Galeria locations, the store will stock styles from Melissa’s core women’s collection, as well as its collaborations with designers such as Vivienne Westwood, Jason Wu, Vitorino Campos and the Campana brothers.

 

 

In addition, it will host a rotating series of art exhibitions. The current installation is called “The Future of Her,” curated by Kelsey & Rémy Bennett and featuring work by Signe Pierce and Sam Cannon.

 

 

 

 

Metrograph Celebrates 3rd Anniversary and Launch of Metrograph Pictures

Metrograph celebrated it’s 3rd Anniversary and the launch of Metrograph Pictures. The evening was hosted by Founder and President Alexander Olch and…

HAVANA CLUB Mixology Class at The Roost

HAVANA CLUB Rum and East Village coffee shop and bar hybrid, The Roost, are debuting a new cold brew coffee cocktail, the Havana Old Fashioned, that will…

Asia Week New York City

To celebrate its exciting milestone 10th anniversary, the Asia Week New York Association is pleased to announce the selection of 10 honorees, all…

Tastemakers Toast with Ruinart Champagne at APF Gala

The Maison Ruinart, the first established Champagne House, is pleased to share its presence at last night’s 9th Annual Art Production Fund Gala, Printz…

4th Annual NYC Hospitality Alliance Awards Ceremony

The event will showcase the best in cuisine, cocktails, and culture and pays homage to NYC’s restaurant and nightlife establishments and…

New York Junior League 67th Annual Winter Ball

First held in 1952, the Winter Ball is one of New York City’s longest running charity galas. As the NYJL’s largest annual event, the Winter Ball raises…

Leave a Reply