INTRODUCING THE DYSON CYCLONE V10

Dyson's investments in healthier, more hygienic technology date back more than 25 years, when the company started developing filtration systems for vacuums to capture allergens, dust and bacteria. With today's announcement, Dyson builds on its longstanding investments and makes it easier than ever to have a clean home2.

Dyson Cyclone V10 TM cord-free vacuum

The new Dyson Cyclone V10 TM cord-free vacuum is built around the Dyson digital motor V10. The new motor allowed Dyson engineers to rotate the cyclones and bin assembly through 90 degrees, into an in-line format. The resulting linear airflow path improves the number of Air Watts of suction by 20% compared to the Dyson V8 TM cord-free vacuum cleaner. It also allows a "point and shoot" bin emptying mechanism for ease of use. And with an optional 40% bigger bin capacity[4], you can clean more of your home and empty less. Floor to ceiling. Then out to the car.

James Dyson said: "A strong performing machine starts with an efficient motor. The Dyson digital motor V10 is Dyson's most advanced. It has enabled us to entirely change the format of a vacuum cleaner, and to achieve Dyson's best ever cord-free machine performance. The Dyson Cyclone V10 TM vacuum is so light, so powerful, it can deep clean anywhere in your home, on any floor type. It is the reason I've stopped developing full-size vacuums."

Through extensive research and at-home trials over the years, Dyson learned that people often believe they need a big machine to properly clean their home and "get the job done". With the Dyson Cyclone V10TM cord-free vacuum, this is no longer the case — with the suction power of a big machine3, and an optional bigger bin size, you can have the best technology, plus the added convenience of a light, cordless machine.

Separation: Fourteen cyclones are precisely arranged around the central axis of the machine, enabling the airflow inside each cyclone to travel at up to 120 miles per hour, generating over 79,000G, separating even microscopic dust from the air efficiently.

Other cyclonic vacuums can be inefficient. Dust and dirt is not efficiently separated from the airflow so it instead ends up on the filter where it chokes the airflow from the motor.

Filtration: Dyson engineers have wrapped both the pre- and post-motor filters around the motor as one sealed unit for improved filtration, capturing 99.97% of allergens as small as 0.3 microns – thus releasing cleaner air.

Other vacuum cleaners can expel dust, allergens and bacteria into the air you breathe.

To help keep the filter in top shape, a new filter sensor will alert owners, via an indicator light, when it's time to wash the filter.

Energy Storage System: Dyson engineers wanted to deliver enough power to the fast spinning Dyson digital motor V10, while also extending the runtime. So they developed a more energy-dense battery, without any additional weight. Along with improved electronics and battery system management, the new Dyson Cyclone V10TM cord-free vacuum has up to 60 minutes of fade-free power. And it charges in just 3.5 hours. As with other Dyson cord-free vacuums, the machine has a trigger, rather than an on/off switch, – the moment you pull the trigger, the motor starts and accelerates to operating speed in a fraction of a millisecond.

Cleaner heads: The machine offers two cleaner heads, one for hard floors, the other for carpets. Both have powerful motors located inside the brush bar. One removes large debris and fine dust from hard floors simultaneously using a larger roller covered in soft woven nylon and anti-static carbon fibre filaments. The other drives stiff nylon bristles deep into carpet pile to remove ground-in dirt and pet hair, and it features three settings so owners can choose between greater pickup of fine particles or allow for larger debris.

Availability: The Dyson Cyclone V10TM vacuum starts from $499.99 and is available at Dyson Demo stores in New York, San Francisco, and Tysons Corner, VA, as well as www.dyson.com starting March 6th, and Best Buy, Bed Bath & Beyond, Target, Amazon, Nebraska Furniture Mart, Abt, and Video Audio Center (and their associated websites) starting March 13th. The machine includes a 2 year hassle-free warranty on parts and labor. Additional tools can be purchased from the Dyson website.

Dyson Pure Cool™ purifying fans

Dyson's new purifying fans use intelligent sensors to automatically detect and display, in real time, particles and gases in the home. The invisible is now visible. The machine's brand new LCD display shows which pollutants are in the air before capturing them using a sealed HEPA borosilicate filter and then using Dyson's Air Multiplier™ technology to project at least 77 gallons of purified air around the room.

Paul Dawson, Vice President for Dyson Health and Beauty, said: "At Dyson we develop machines for real people and real homes, creating technology that works well in the test lab but more importantly doing what they're expected to do in a real-world setting. To clean the air at home, a purifier needs more than a filter. It needs to automatically sense pollution, capture gases and ultrafine particles, and project clean air to every corner of the room. The Dyson Pure Cool™ purifying fan does all of this."

Most of the air we consume is indoors where we spend 90% of our lives, but it can contain microscopic particles which are invisible to the human eye. The World Health Organization has published guidelines for indoor air quality and fact sheets on household air pollution and health, and a study recently published by Science revealed that common household items such as soap and cosmetics can cause as much pollution as cars.

Air pollution is a global conversation, and as awareness rises, attention is moving from outdoor air quality to indoor.

Sensing: A new LCD display shows which particles and gases the Dyson Pure Cool™ purifying fan is automatically sensing in real time. A unique Dyson algorithm processes the input from three sensors and then displays air quality readings.

Lasers measure and identify ultrafine particles.  A separate sensor detects the amount of VOCs (Volatile Organic Compounds, such as benzene and formaldehyde, emitted from paint, burning candles and materials in furniture) and NO2 present. A third sensor measures relative humidity and temperature.

Capturing: An improved filter in the new Dyson Pure Cool™ purifying fan captures both particulate matter and gases. Dyson engineers have incorporated 60% more HEPA media into a taller and deeper filter, and they've introduced three times more activated carbon, which can absorb gases, odors, domestic fumes and VOCs.

Nine meters of condensed and sealed borosilicate microfiber filters capture 99.97% of particle pollution as small as 0.3 microns, including allergens, bacteria, pollen and mold. Activated carbon filters, which have been coated with Tris (Trishydroxymethylaminomethane) to increase the absorption efficiency, remove gases including NO2, formaldehyde and benzene.

Projecting: The Dyson Pure Cool™ purifying fan is the only purifier with Air Multiplier™ technology and 350⁰ degree oscillation, allowing it to project cleaner air to every corner of the room. By expanding the degree of oscillation to 350⁰ degrees and using Air Multiplier™ technology, the machine can project at least 77 gallons of purified air per second to every corner of the room.

To avoid a cooling effect in winter, the Dyson Pure Cool™ purifying fan features a unique new backward airflow mode. Along with the forward airflow mode, which cools you as a fan with purified air, there is now a diffused airflow or purification-only mode, which can be used when you want to purify the air but don't want cool air blowing on you.

Dyson Link app: Available for iOS and Android, the Dyson Link app enables you to track indoor and outdoor pollution, temperature and humidity levels. You can also use it to control your machine and see how many hours of filter life you have left.

The new machines come with full Over the Air Update Capability (OTA) – meaning Dyson owners can continue to get the most advanced Dyson software even after purchasing the machine.

Engineered for real homes: Dyson purifying fans are designed to work in real homes. Some manufacturers of conventional air purifiers gauge their performance using a laboratory test method called "Clean Air Delivery Rate." It is conducted in a compact chamber just 127 ft.2 in size, with an added fan to circulate the air – and only one sensor to measure air quality. It is not representative of the average living room environment.

Dyson engineers created a lab test called the POLAR test. It is based on an average room size, with no added fan. Eight sensors in the corners of the room and one sensor in the center collect air quality data every 5 seconds, detecting particles of indoor air pollution that are 300 times narrower than a human hair.  Analyzing the data across all nine sensors lets Dyson engineers ensure the Dyson Pure Cool™ purifying fans deliver a uniform cleaning performance throughout the whole room2.

Availability: The Dyson Pure Cool Tower (TP04) is sold for $549.99; the shorter Pure Cool (DP04) model is sold for $449.99. The replacement filters will be sold as a bundle for $79.99 and are compatible for both models (tower TP04 and shorter DP04 model).