ShedRain brings together luxury, artisanal craftsmanship and superior engineering to create the finest quality umbrellas.  Each umbrella offers the perfect gift for the sophisticated, weather-savvy or techy family member.


For the Fashion Forward: Stratus – the ultimate in style and quality

The new status-defining Stratus Collection (winner of the Red Dot design award) brings together luxury, artisanal craftsmanship and superior engineering.  The developers literally took apart the basic umbrella and re-designed the  250+ individual parts with all new molding specifically crafted for this ultimate “affordable luxury” piece.   The patented technology gives the umbrella superior torque and strength.  The design is reinforced with the finest precision Aircraft Aluminum and Fiber Reinforced Polymer frame, a Zinc Alloy chrome detailed handle and fine fabrics coated with Teflon® for the ultimate water repellant.  Each umbrella is enclosed in a freestanding canvas case, with self-fabric lining. $85-100 at select Bloomingdales stores and




For the Tech- Obsessed: E-Motion – the first of its kind: fully automated for complete open and close action

With the mere push of a button, ShedRain’s new motorized, rechargeable e-Motion™ umbrella ( is the first to open and close completely on it’s own in one smooth motion. The standard compact Auto-Open/Auto-Close umbrellas offer closure of the canopy, but users still have to manually push the folded canopy down the handle, getting wet in the process.  E-Motion™ makes using an umbrella clean and simple by closing all the way to the handle, a true tech innovation and first in the industry. One charge lasts a full 150 openings and closings!  $99 at




For the Weather Savvy: Vortex Vent – the toughest wind-buster

The Vortex Vent umbrella features a unique Anti-Inversion Strut system that is tough enough to withstand hurricane force winds. $100 at





The Dermalogica Experience

Open in Soho, NYC from Thursday, March 21 – Sunday, March 24, this immersive experience will serve to highlight Dermalogica’s brand ethos, and educate consumers on skin health through exclusive master classes with hosts including Katie Jane Hughes, Tezza, and others, as well as through interaction with Dermalogica Professional Skin Therapists. The Dermalogica Experience will highlight the new Prisma Protect SPF30,…

Soap & Glory: Magnifi-Coco ULTA Exclusive Collection

Please welcome new Magnifi-Coco Collection: A new range on bodystuffs enriched with natural ingredients like coconut, fruit oils, Vitamin A and green tea…


Nordstrom is thrilled to unveil its latest conceptshop, [email protected] Fresh Faces. Featuring inclusive shade ranges, gender neutral beauty,superfood…

Nordstrom Beauty: Spring Trend Event

Every New York Fashion Week, Nordstrom goes backstage to assess the biggest beauty trends and then brings this intel direct to their customers. For the…


Meet the millennial mogul who is taking the beauty industry by storm and empowering women along the way.  Brandi Leifso is the founder…

Spring’s Best New Beauty Launches

As we emerge from the winter doldroms, hit the reset button with Spring’s best new beauty launches that will have you glowing from head to toe…


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