Edward Alava – The DOG Store


By Isaiah Negron

New York City’s premier dog groomer Edward Alava has redefined what it means to have your dog cared for and pampered, whether you’re a proud “parent” or a celebrity like Blake Lively who brings her beloved Maltipoo Penny. From the age of 16 in his native San Francisco, Alava would drive to San Diego and back picking up rescue dogs to find good homes for them. “I was always dog crazy,” he laughs. In 2009, his passion became his livelihood when he opened up The DOG Store on New York’s Upper East Side. “I had no choice,” Alava says. “I always knew this is what I wanted to do.”