HOT 97: TALENT AT FEVER PITCH

By Rory Winston

A hotbed for talent, a hothouse for urban sounds, Hot 97 is the temperature and temperament of NY. There you have it: one last overcooked shout-out about just ‘how cool Hot can get’. But I’ve slung my last slogan and swung my last hyperbole.

Admittedly, it’s hard to avoid catchphrases while attempting to describe a contemporary rhythmic FM station – especially one that has retained integrity of vision without having sacrificed commercial viability.