THE EXCLUSIVE SHELDON CHALET OPENS IN ALASKA

JG Black Book, a leading full-service consulting firm specializing in integrated public relations, sales, marketing, and branding services to clients in the luxury travel sector, announces the addition of The Sheldon Chalet, a new luxury property in Alaska's Denali National Park, to their collection. The agency will handle the press and trade launch of the property as it gets ready for its opening in February 2018.

"JG Black Book is thrilled to introduce The Sheldon Chalet in Alaska to the US market, media and travel advisors," shares Jena Gardner, CEO and Founder of JG Black Book. "We have an exciting opportunity to shed light on a bucket list destination and highlight unique adventure activities in a region that many travelers have yet to experience."

The Sheldon Chalet is a true five-star Alaskan wilderness experience. The longtime dream of Don and Roberta Sheldon, homesteaders who claimed the land in the mid-50s, this five bedroom property is nestled on five private acres within Denali National Park. Perfect for experiencing the northern lights, heli-skiing, snowshoeing and hosting feasts of the finest Alaskan seafood, this property is designed for ultimate seclusion. Perched 6,000 feet above the wilderness and overlooking some of the most dramatic vistas in the Alaska Range, it is only accessible by air from Anchorage or Talkeetna and is the only private land in the national park. JG Black Book will work with the property to increase travelers' aspirations to explore the destination and ultimately raise the profile for the resort. Each guest is certain to "Experience Grand" at the Sheldon Chalet.

Robert Sheldon, son of Don and Roberta, an owner of The Sheldon Chalet, says of the appointment, "We look forward to having JG Black Book share our story with the luxury travel market with the same true passion our family feels for the property and destination."

ABOUT SHELDON CHALET

The Sheldon Chalet is perched on a nunatak 6,000 ft above the Don Sheldon Amphitheater, ten miles from the summit of Denali National Park in Alaska. Located on five private acres, the Sheldon Chalet sleeps up to ten guests in five bedrooms featuring unique panoramas of the Alaska Range from every angle. The vision of Alaskan pioneers, Don and Roberta Sheldon, the Sheldon Chalet is a platform for the adventure of a lifetime and offers guests guides, gear, a chef and a concierge to experience this exclusive destination on the flanks of North America's highest mountain. Robert Sheldon, his wife Marne and sister Kate have made the Sheldon family dream become a reality. Serving delicious Alaskan fare, Sheldon Chalet provides a crown-jewel Alaskan experience with activities including heli-picnics, guided glacier trekking, heli-skiing and aurora borealis viewing.  For more information, please visit www.SheldonChalet.com

ABOUT JG BLACK BOOK

JG Black Book's purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, the U.K. and Europe, and Australia. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm's reputation as a trusted advisor for more than 130 of the world's most celebrated travel brands including Azura Retreats, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Micato Safaris, The Ultimate Traveling Camp, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.