On Saturday, August 5th, Jessica Alba, founder of The Honest Company, along with stylists and designers of The GREAT., Emily Current & Meritt Elliott, celebrated the launch of their upcoming limited edition diaper collection for The Honest Company, The GREAT Adventure, at a private residence in East Hampton, benefitting Baby2Baby.
Guests including Baby2Baby co-founder Kelly Sawyer, Rachel Zoe with sons, Skyler and Kaius, Molly Sims and children, Brooks, Scarlett, and Grey, were treated to family-friendly entertainment, including live music, crafts, and an on-site pledge to charity partner, Baby2Baby, which resulted in thousands of diapers donated by The Honest Company to low-income children in need. Other notable mamas who joined The Honest Company for a fun-filled afternoon included Dylan’s Candy Bar’s Dylan Lauren with children Cooper Blue and Kingsley Rainbow, alice + olivia’s Stacey Bendet with daughters Eloise and Scarlet, designer Rebecca Minkoff with daughter Bowie Lou, co-Founder of Maisonette, Sylvana Ward Durrett with children Gracie and Henry.
The GREAT Adventure collection puts a fashionable spin on an everyday family necessity. The limited edition collaboration features on-trend, autumnal-inspired prints including “The Camper Plaid”, “The Sweet Scout”, “The Great Adventure” and “The Bandana” – giving families the perfect options for their little ones to express their style, while being prepared for life’s honest moments.
HONEST DIAPERS PINTEREST BOARD: https://www.pinterest.com/HonestCompany/honest-diapers/
Loved by parents and little ones alike, the diapers are created with an ultra-soft plant-based (PLA) inner & outer layer is gentle against skin on baby’s bottoms. The collection launches in-stores and online at Honest.com for subscribers on August 21st (non-subscribers can shop the collection online on August 28th) and will retail for $13.95.