By Bennett Marcus.
We do not sell a look. We sell luxury; we sell comfort,” says interior designers Tony Ingrao and Randy Kemper. The AD100 designers, who have created private homes for clients like Beth and Howard Stern, Kim Catrell, former G.E. CEO Jack Welch and Donny Deutsch, has now taken on the interiors of an entire luxury high rise, the new Baccarat Residences New York. The project, a hotel-condominium tower located across the street from the Museum of Modern Art in Manhattan, marks Ingrao’s first full-scale development. It is also Baccarat’s first residential project in North America, and Ingrao was the perfect choice for the interiors. “Baccarat has always been an inspiration to me. From the jewelry to the tableware, the brand has been a symbol of true luxury and sophistication for more than 200 years,” he says.
60 Million Dollar Penthouse
For the interiors of the 60 Baccarat residences, Ingrao built upon the French brand’s storied history and introduced contemporary touches that appeal to today’s discerning buyer. “The name Baccarat conveys a wealth of attributes – luxury, exceptional quality, artisanship, and beauty,” Ingrao says. A signature Baccarat fixture will be incorporated in the foyer of each residence, reflecting the firm’s reputation for artistry. The entrance to each apartment features a custom-made door handle with Baccarat crystal inlay. Ingrao used solid white oak floors and a natural palette throughout the units, creating an inviting yet sophisticated environment. “We selected some of the most distinctive wood in the world for the flooring and entryways, and incorporated amazing custom bronze-work crackled with crystal coming through,” Ingrao says. “We used natural elements in a modern way, and played with how the light translated through each space to create a real sense of warmth. “For the Baccarat penthouse, a $60 million dollar duplex of over 7,000 square feet with expansive views of Central Park, Ingrao custom-designed a dramatic marble staircase.
Moneyed Home Owners
A tenet of Ingrao’s design philosophy is that each client, and each project, has its own distinct personal style. “Every client is a new experience for us. We try to interpret them, rather than put a look on them,” he says. In creating the Baccarat units, the natural palette and combination of warmth and sophistication is the perfect backdrop for a wide array of tastes of future owners. For instance, having worked with wealthy clients around the world for many years, Ingrao has noticed that the younger generation of moneyed homeowners today are not as interested in antique furnishings. “Clients don’t want antiques anymore,” he says. “They want cool stuff that doesn’t tie you down or doesn’t seem too precious. Something you’re not going to be afraid to sit on.” However, he notes, younger clients are interested in buying art.
For the Baccarat building’s residential lobby, Ingrao went for opulence, with floors of white marble with black insets, and walls of gray-mirrored glass and lustrous wood paneling. Baccarat apartment owners can avail themselves of the many high-level amenities that one would expect in a modern luxury building, including hotel services such as a 24-hour concierge, state-of-the-art fitness center, private dining room, and housekeeping services. There is also a full-service, 10,000 square foot spa with a 55-foot pool, if you get stressed out while deciding how to decorate your new apartment.