On Wednesday, November 2nd, online vintage retailer—SPARK PRETTY—celebrated the opening of its first brick-and-mortar pop-up shop in the Nolita neighborhood of Manhattan. The “90s Forever” store is filled with vintage items from the 1990s, bringing New Yorkers a nostalgic set of rare goodies ranging from apparel to toys at all price points from $12-$1200.
Heavily influenced by the pop culture of the decade, apparel includes an array of unisex t-shirts from television’s favorites (think: Ren and Stimpy, Home Improvement, 90210, and Friends), hand-painted denim jackets featuring Janet Jackson, Madonna and Roger Rabbit, acid-washed skinny jeans with flamboyant embellishments, the famed red dress that “Cassandra” wore in Wayne’s World, Kelly Bundy-style bandage dresses, and Jazzercise lycra by Body Glove. Novelty items include MC Hammer, Spice Girls, and Blossom Russo dolls (all in-the-box), Teenage Mutant Ninja Turtles fanny pack, Lisa Frank lunch bag, MTV TRL microphones, and Beavis & Butthead slippers just to name a few. All items are housed in a truly outrageous storefront themed as a teenage bedroom from the 90s, complete with shoppable posters, beanbag chairs and lava lamps.
At the opening party, guests were treated to Miller Light (the champagne of beers), candy reminiscent of the 90s (like Fruit By The Foot, Gushers, and Bubble Tape), and a photo booth complete with the era’s best catch phrases like “As If” and “Party On.”
SPARK PRETTY is the brainchild of stylist and artist Amanda Dolan. A lifelong collector and archivist of all things vintage, Dolan began selling hard-to-find clothing and accessories from the 80s & 90s online, and quickly saw a demand from all four corners of the world. Together with her business partner, Meagan Colby, whom she met while working at Betsey Johnson, they began exhibiting at the Manhattan Vintage Show, where VOGUE named them as one of the must-shop vendors. Already this year, they’ve supplied wardrobe for Broadway’s “American Psycho,” TV’s “The Goldbergs,” upcoming Netflix series “GLOW”, and The Tonight Show with Jimmy Fallon.
“After headlining the Manhattan Vintage Show earlier this year with our 90s Forever exhibit, we knew we were on to something,” says Dolan of the experience, “Shoppers were wowed by our rare collection of zany, whimsical and electrifying 90s time-capsule pieces. It was then that we decided to bring our most unique gems from that colorful and kooky decade to the general public. With 90s fashion having a come-back moment, the timing felt perfect to launch our first store.”
The “90s Forever” Pop-Up Shop by SPARK PRETTY is located at 219C Mulberry Street (between Prince and Spring), and is open to the public for shopping November 3rd – 6th, 12pm-9pm daily.
To learn more about SPARK PRETTY, please visit: www.sparkpretty.com.
A Pop-Up Shop by SPARK PRETTY
Thursday November 3rd – Sunday November 6th
219C Mulberry Street
(Between Prince & Spring)