The new fashion director of the brand, Anthony Vaccarello, decided to go back to Saint Laurent’s roots and show everyone that no one does it better than a Parisian. Vaccarello has been leading Saint Laurent for less than a year, and he is not the first one to find inspiration in a woman of the Gainsbourg family. His predecessor, Heidi Slimane, had the legendary Jane Birkin star in the campaign for Saint Laurent in March 2016.
The 46-second video, directed by Nathalie Canguilhem, was shot at an abandoned industrial space in Los Angeles. The French actress is seen roaming an abandoned warehouse, wearing one of the brand’s new one-sleeved, glittery minidresses with YSL heels; she takes slow, deliberate steps, swiping at an invisible opponent. Her eyes are rimmed with kohl; her hair is perfectly tousled. Her weapon: not a baseball bat like Beyoncé, nor a black two-by-four as it might first seem, but rather the brand’s new, extraordinary long statement clutch.
Her close relationship with Vaccarello and Saint Laurent was confirmed on many occasions. Charlotte was following his first show for the brand last fall alongside her mother and half-sister Lou Doillon. She wears clothes with Saint Laurent’s signature on a regular basis. This collaboration is just another step up the ladder for the young French trendsetter.