Dana Tycher Reisman of DTR Styles

By W.A. Muller

New York based celebrity fashion stylist Dana Tycher Reisman recently launched personal shopping and styling service DTR Styles, bringing a concierge service previously reserved for the wealthy to everyday women at an affordable price.

DTR Styles offers customized personal shopping experiences and styling services that help women of all ages and backgrounds to discover, define and express their own unique, personality-driven style, giving them confidence that radiates both inside and out.

Using a collaborative approach, Dana works closely with clients to understand their needs and goals in order to develop a unique style profile that suits their personality, lifestyle and budget. DTR Styles provides a range of services including style assessments, personal shopping and styling, special event styling, investment piece purchasing, photo shoot styling, cyber styling, full wardrobe revamping and total makeovers (including hair and make-up).

Born and raised in New York City, celebrity fashion stylist and DTR Styles owner Dana Tycher Reisman spent her childhood playing dress-up amongst the clothes racks at Bergdorf’s and Barneys, and her high school years customizing her school uniforms, hoping to one day share her passion with others. Dana’s love of fashion led her to pursue a Bachelors of Business Administration at Parsons School of Design while also working at INTERMIX and Herve Leger, where she found her true calling in personal shopping and styling. After graduating, Dana joined the personal shopping department at The Americana Manhasset, catering to women looking for high-end styling advice. One of only two personal shoppers at the exclusive shopping destination, Dana gained extensive hands-on experience and training, honing the skills that she had begun to develop while at Parsons. She learned to create a tailored, VIP experience for clients by assessing their personal styles and preferences. In addition to these positions, Dana has also consulted on various projects for celebrity friends, photographers and designers.