Wonderment in the Flatiron

By Hillary Latos

A Enter the world of C. Wonder, a sort of adult version of Mr. Magorium's Wonder Emporium, which is opening a third NYC location in the Flatiron.  Known for bringing its preppy Hamptons chic, charming yet rarified lifestyle to the masses with graphic bold prints in women's accessories and clothing, housewares and home décor, C.Wonder's aspirational world has a maximalist approach to design with an environment full of luxurious surprises at every turn.  

For fall 2014, C. Wonder mixes on trend direction with their playful mix of whimsy and prints in a versatile collection that can go from the office to a night on the town. Safari motifs and graphic color themes are used in a variety of silhouettes, quilted outerwear and sleek A-line dresses as well as the introduction of a new premium 4 way stretch denim line which are accessorized with over the knee boots, novelty loafers and statement jewelry.

Here Resident speaks to the dynamic serial entrepreneur Chris Burch, the CEO and founder of C. Wonder who is excited for his grand opening during New York Fashion week this September.

What do you love about the Flatiron district?
It has great energy, and it has some of the city's best shopping and restaurants.

For fall, what are your key themes?
The safari theme in rich hues is important for the season and we are also very excited about denim, as we are launching our new premium denim line, C. Denim.

Will you be incorporating elements from the neighborhood into the store?

The new 3,335 square foot store located at 155 Fifth Avenue will marry the landmark elements of the building with C. Wonder's signature touch of whimsy. The wrought iron façade of the building will remain intact while the interior features large columns and limestone finishing; all original details that are representative of the Beaux Arts style of architecture that the Flatiron district is famous for.

How would you describe the world of C. Wonder and how do you bring it to life?
The C. Wonder experience is designed to inspire, engage and entertain our customer whether she is in one of our stores or shopping at cwonder.com.
C. Wonder is chic, charming, cheerful, colorful and is brought to life by our beautiful products that are of outstanding quality at an astonishing value. Delivering happiness to every corner of our customer's life is integral to the C. Wonder brand. After all, the C in C. Wonder represents the customer!