Keds Celebrates Centennial with Allison Williams and Ciara

Last night (Wednesday 2/10), Keds and Refinery29 kicked off NYFW and celebrated the iconic brand’s 100^th year anniversary along with host and creative director of the new Keds Collective, Allison Williams. Guests enjoyed a live performance of fan-favorite “Goodies” as well as a cover of “I Will Survive” by global shoe collaborator and Keds collective member, Ciara and a DJ set by Harley Viera-Newton. The centennial event was also attended by a number of influencers and notables in the fashion industry including Jamie Chung (Keds Collective Member), Nico Tortorella (“Younger”), Gigi Gorgeous (Model), Tess Christine (YouTuber), Russell Wilson (Seahawks Quarterback) who came together to toast Keds’ milestone!

The party was a celebration of the brand’s historical 100 years and the recent announcement of the Keds Collective, a diverse group of notable tastemakers from the fashion, music, art, and technology sectors who represent the brand’s commitment to female empowerment and individuality. Throughout 2016, Keds is continuing their global Ladies First platform, unveiling a new Spring ’16 ad campaign and introducing fresh product innovations.