LOLLI SWIM DEBUTS ITS RESORT 2018 COLLECTION
Known for its ultra-feminine and fun swimwear, Lolli Swim debuted its Resort 2018 collection, Stay Golden, as the official kickoff show at Funkshion Fashion Week Miami at Collins Park to a full house, which included the reveal of the brand's first-ever lingerie and footwear line, and a collaborative capsule collection with model and influencer, Sofia Jamora.
Founded and designed by Vy Nguyen, Lolli Swim's Resort 2018 collection is inspired by classic California beach babes, golden tans, cotton candy skies and the sweet taste of summer.
To capture her playful spirit, Lolli partnered with the viral art installation, Museum of Ice Cream, to provide the first 200 guests glitter cotton candy.
"I loved watching Gidget and all the beach bombshell movies with my sister growing up. The music, the style of hair and just everything about that era inspires me. Lolli is always very flirty and feminine. This Resort 2018, we're doing a mix of vintage florals with blush and nude tones, and also playing with new textures and fabric from shiny rib to soft velvet," said Vy Nguyen, Lolli Founder and Designer.
The Resort 2018 elevated its take on vintage florals through hand-embroidered floral accents for added texture and attention to detail. Feminine flattering silhouettes include cut-out one-pieces, bandeau with shoulder tie tops, demi underwire bikinis and one-pieces for added retro flair, and classic string bikinis ranging from mid to minimal coverage. Fabrics include a mix of delicate appliques, hand-embroidery, soft velvet and shiny rib.
Lolli surprised the crowd with the reveal of its first-ever lingerie and footwear line. This is the brand's first-time diving into the apparel industry outside of swim, accessories and resortwear. Staying true to its namesake, Lolli's lingerie is delicate and feminine, designed to complement women with a flirty edge in a range of nudes to hot and pastel pinks. Detailed with lace, dainty bows and ruffles the line debuts with panties, bras and a nightie for women. Lolli Lingerie is slated to release for pre-spring in January 2018.
The runway also included the reveal of a capsule collection with Sofia Jamora, available for pre-sale now through Miami Swim Week exclusively at ilovelolli.com. Worn and modeled by Sofia herself, the Sof for Lolli Collection embodies the long-time Lolli lover's favorites with reversible black & nude rib and peach & lavender rib sets ideal for tanning, worn as a bra & panty set or just lounging at the beach.
Lolli's footwear collection includes a range of classic thong sandals, metallic slides, and glitter jelly mules. Colors inspired by the Stay Golden concept include shades of pink, tans, and golden browns for easy-to-wear sandals for beach or street.
Looks down the runway were conceptualized by Nguyen to play-up the collections' femininity with luminous makeup, including glitter, pastel hues, and beach wave hair with delicate braid details.
Notable attendees at the Lolli Swim Runway Show include: Rachel (Rocky) Barnes, Tash Oakley and Devin Brugman of A Bikini A Day, Kaitlynn Carter, and many other influencers, editors and buyers within the fashion space. Models and influencers Yovanna Ventura, Sarah Kohan (@moonstrucktraveller) and Sofia Jamora walked down the runway.
Lolli Swim Runway Show Sponsors Include:
Drybar was the official hair sponsor for Lolli coordinating all runway hair looks including a mix of California beach waves, fishtail braids, and heart-shaped accent braids for added sweetness.
St. Tropez provided Lolli models with its iconic tan using the St. Tropez Express Bronzing Mist the brand's most advanced, fast-acting formula to achieve 3 levels of tan from light to deep, in as little as one hour. St. Tropez lead finishing expert, Sophie Evans also created a unique "tan-line" look for Lolli using the NEW One Night Only Mist, St. Tropez's no-commitment tan that blurs imperfections in an instant. The advanced formula leaves your skin flawless with an airbrushed finish that lasts up to 24 hours. The color blends easily, dries in seconds and is transfer-resistant.
Makeup was provided by Funkshion sponsor Dior, with final touches for the Lolli show done by makeup artist Britt Sully.
Gift bag sponsors include: COOLA, Colourpop Cosmetics, Ilia Beauty, Ban.do, Anese, Floss Gloss, MAYDE, Kopari, Cabana Creams, and Living Royal.
Lolli Resort 2018 and Lolli lingerie and footwear will be available November 2017 at ilovelolli.com and select retailers nationwide. Collection linesheets, lookbooks and images are available upon request.