At the International SPA Association's East Coast Media Event held Tuesday at iconic Gotham Hall in New York City, spa professionals offered treatments, products and immersion experiences to attending media. As the longest standing media event in the spa industry, this year attracted national news outlets such as AP, CBS and NBC, and top-tier journalists from travel, beauty and business. Journalists were educated on the newest spa trends while experiencing mini-treatments from 21 sponsors from the U.S., Italy and the Dominican Republic.
"ISPA is honored to host an event for our members where the media can experience the wonderful treatments they offer. When we all work together to promote the spa industry, we see the strong, steady growth that was revealed in the ISPA U.S. Spa Industry Study statistics we released at the event," said ISPA President Lynne McNees.
ISPA announced that for the first time in the history of the study, the total number of visits to spas rose above 180 million. The industry also continues to experience steady growth in overall revenue, locations and revenue per visit.
The following ISPA members participated in the event as Premier Sponsors and offered unique spa treatments:
Four Spotlight Sponsors included Airomé, which displayed an aromatherapy bar highlighting essential oil diffusers; Medaesthetique, which offered a red-carpet facial; Pritikin Longevity Center + Spa, which provided a nutritionist to meet with attendees to discuss individual nutrition goals; Relâche Spa at Gaylord Hotels, which provided BIOTEC Eye and Lip Duo treatments; and Vair Spa at Borgo Egnazia, which provided a taste of Puglia with local flavors and ingredients.
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