SWAROVSKI CELEBRATES TIMES SQUARE OPENING

Ribbon-Cutting Ceremony PHOTO CREDIT: Astrid Stawiarz/Getty Images / Times Square

Swarovski brand ambassador, Karlie Kloss cut the ceremonial ribbon in style with Swarovski-crystal bedazzled scissors at the brand's Times Square store to commemorate its recent opening. Karlie accessorized her Alex Perry dress and St. Laurent blazer with Swarovski's Luminous Fairy earrings and ring, and Luxury ring and bangle in silver from the brand's Spring/Summer 2018 collection before heading off to celebrate with Swarovski VIPs and celebrity guests at Hudson Mercantile.

At the event, Karlie joined celebrities such as Morena Baccarin, Ben McKenzie, AnnaSophia Robb, Sonja Morgan and Selita Ebanks to honor the brand's latest opening. Swarovski brought Times Square's signature sparkle to this star-studded soirée with live performances, most notably from DJ Harley Viera-Newton. The space was a true testament to the Big Apple, done in Swarovski's brilliant fashion with newsstands stocked with bedazzled magazines and newspapers and crystalized icons of the location throughout, which ranged from fire hydrants to pigeons to soda cups. Guests were treated to a gourmet twist on New York street food favorites, NYC-themed drinks from the newsstand bar and flower carts where they could create their own arrangements, all while Broadway-style performers entertained.

About Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017.Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet has always been an integral part of Swarovski's heritage, and is embedded today in the company's well-established global sustainability agenda. In addition, global Swarovski Waterschool education program has reached 500,000 children on the world's greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote the rights and wellbeing of women and children, and conserve natural resources to achieve positive social impact.