BERENICE S. ROTHENBERG: Become Your Best Self at Berenice Electrolysis & Personal Beauty Center

They say less is more, but while that might be true regarding their top-of-the-line laser and electrolysis treatments, which effectively get rid of unwanted hair, that's definitely not the case when it comes to the personalized services offered at Berenice Electrolysis & Personal Beauty Center, where you get more individualized care and attention than ever before! 

Every since getting bit by the beauty bug, Berenice S. Rothenberg, Certified Clinical Electrologist and licensed cosmetologist, has been bringing her magic touch to the tri-state area, especially the upper east side. For over four decades, Berenice has gained a loyal multi-generational following. Before becoming the beauty guru to even the most demanding Manhattanites, Berenice, who is originally from South America, became one of the first in the field of electrolysis to be nationally certified and has since helped thousands of clients achieve their desired body image. With Berenice, you will get the most comprehensive treatments designed just for you in elegant and calming surroundings. 

Her desire to please others in all things beauty-based came from her own unsatisfactory experiences. Berenice explains, "I decided to start my own business in Manhattan because beauty is my passion. I wanted to make a pleasurable difference for people who needed services and treatments since I was displeased with my own personal experiences. I knew there needed to be a place where you could come out feeling happier."

This laser legend came to the U.S. as a teenager. She wanted to open her own business and vowed to "learn it better than anyone else." Not only did Berenice become the best in her field, she also keeps it in the family – two of her sisters currently work with her at the center. Whether you come in to get rid of unwanted hair and/or even out your skin through laser or electrolysis, Berenice and her team ensures all their treatments provide high-quality results. 

Berenice uses only the most advanced methods for the longest lasting results in addition to offering soothing treatments, so any hair removal experience is as pain-free as possible. Electrolysis utilizes a short-wave frequency to destroy the root of each hair for the most permanent hair removal option. Laser is also a safe and effective method, using a high energy alexandrite current that travels along a light beam to treat the hair follicle at the root. As long as the equipment is in Berenice's hands, you're sure to be in good hands! 

Want to wear that short new dress for an upcoming holiday party or special occasion? Cellulite treatments like Velashape, are also at the forefront of firming and smoothing out the skin by promoting an increase in circulation, lymphatic drainage, cellular metabolism and collagen depositing. Berenice also uses laser for skin tightening, rosacea, sun spots and hair removal. Aside from her expertise in permanent hair removal, Berenice and her team are known for their personalized care and service; after all, everyone is different, therefore their treatments should be too. While Berenice has over 40 years of experience in the business, this beauty entrepreneur, who uses only state-of-the-art technology, still attends seminars in order to stay on top of the changing treatment trends in the industry. Her clients have come to appreciate her unparalleled precision and quality standards and she even provides services to third and fourth generations of the same family. 

"Clients come to expect a level of service and resolve, so we always have to be effective here. If you're good to the clients, they're good to you. I see everyone from grandmothers to millennials and sometimes those as young as 11 or 12 years old, depending on what they need."

In addition to hair removal procedures, which also include waxing and sugaring, her other popular services include facials, massages, airbrushing, makeup and of course, customized treatments in a comfortable atmosphere so you can relax while waking up to a revitalized version of yourself. As with all services, Berenice makes sure each and every person leaves feeling fresh inside and out.   

Berenice is in the business of confidence building and she can take all your unwanted hair off with laser or she can ease you into temporary hair removal before you decide to take the permanent plunge! Looking for smoother skin or more chiseled cheekbones? This skin savior steers her clients towards the best treatments suited just for their skin. Using the most advanced techniques available, she will save you from pulling and shaving hair yourself, which can cause bumps and stimulate the growth of even more unwanted hair. Berenice also works with many doctors who send their patients to her from all over the world. When clients get worried she's going to become too busy for them because of her demanding schedule, she jokes, "I always have time because I do each person one at a time! At the end of the day, I care about improving people's lives and how they feel about themselves."

While Berenice can make you look and feel as perfect as possible with her top-notch treatments, keep in mind only surgery can take away all your wrinkles permanently. Nevertheless, her signature facials will have you glowing and looking youthful, especially during the winter months when skin becomes extra dry. Whether you do a facial once a month or a clean-up every change of season, she can customize a skincare program in the gentlest way possible in order to allow pores to breathe more freely. If your body is starting to feel itchy, professional exfoliations can also have you feeling rejuvenated in the rigid weather. 

Before you pick up that razor, call Berenice to get a complimentary consultation so you can start feeling refreshed and ready to take on the world one electrolysis treatment or hydrafacial at a time! Berenice and her team are committed to bringing out the best with their personalized treatments and will leave you feeling more beautiful and confident than when you first walked in.