SWATCH X YOU LAUNCHES IN U.S.

Pick a design, make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Available online and in selected stores, a dedicated configurator easily walks you through the creation process. Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch. Pick a color for your mechanism and finish with a special touch by adding a short message on the backside of the case. Swatch X You Offers New Dimension Customization & One-of-a-Kind Concept in the World of Watches With Bold Designs & Personalization.

Inspired by nature, street art, and geometric shapes, the collection of designs offers countless options for consumers to pick their favorite story for their wrist. New designs will regularly be added to spark creativity and entice watch aficionados to keep designing personalized watches that suit their personality. The brand's latest campaign showcases Swatch's innovation in design
and technology.

Retailing at $125, Swatch X You is available online and at select stores nationwide.