New York, NY –Swarovski kicked off the start of the season in NYC with a Summer Buzz Event at the brand’s Rockefeller Center boutique. Shoppers celebrated summertime in the city with insta-worthy photo moments and exclusive giveaways, alongside influencer friends of the brand: Ivana Korda, Chelsea Henriquez, Lily Montasser and Samantha Sheinson. One of a few different locations across the US – including Santa Monica Place in Santa Monica and Lincoln Road in Miami – guests at the NYC activation took home a special-edition Swarovski towel and saw the brand’s playful summer pieces in person, including the NO REGRETS and OCEAN collections.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Having celebrated its 120th anniversary last year, and now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool