Patrick Dempsey
Patrick Dempsey

Tag Heuer Celebrates 50 Years of the Iconic Monaco Timepiece With Brand Ambassador Patrick Dempsey in New York City

On Wednesday, July 10th, TAG Heuer hosted an unforgettable evening at Cipriani Wall Street to unveil the third of five limited-edition Monaco timepiece...

WHAT: On Wednesday, July 10th, TAG Heuer hosted an unforgettable evening at Cipriani Wall Street to unveil the third of five limited-edition Monaco timepieces in honour of the 50th anniversary of the brand's iconic watch. The exclusive event was attended by race car driver, and 2017/2018 Formula E Champion Jean-Éric Vergne, Hollywood actor Patrick Dempsey, and former Miss Universe and model, Paulina Vega, who was the host for the evening's festivities. Other notable attendees included Olivia Culpo, Yummertime, and Young Paris.


Guests walked through a TAG Heuer heritage exhibition and several interactive activations before the official unveiling of the timepiece, a spectacular light show which illuminated the grand hall with lights and video projections showcasing the history of the TAG Heuer Monaco, leading up to the reveal of the latest limited edition inspired by the 1990s.



To commemorate the 50-year milestone, TAG Heuer is launching five new Monaco watches throughout the year that are inspired by the different decades from 1969 to 2019. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, while the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the new Monaco watch, inspired by the 1990s, made its grand debut Wednesday in New York City.


The celebration seamlessly paved the way for the 2019 New York City E-Prix, a Formula E Championship race taking place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will race through the streets of Brooklyn to defend his title.



WHO: Christian Bendek, Influencer; Elisa Johnson, Influencer; Eric Goldie, Real Estate Agent; Eric Rutherford, Influencer; Ezra Williams, Influencer; Gaetaon Pesce, Designer; Isaac Likes, Influencer; Jean-Éric Vergne, Formula E Driver; JJ Johnson, Chef; Kat Irlin, Influencer; Oliva Culpo, Former Miss Universe; Patrick Dempsey,Actor; Patrick Janelle, Influencer; Paulina Vega, Former Miss Universe;  Patrick Janelle, Influencer;  Raheem Devaughn, Musician; Sanne Vloet, Model; Simon Castets, Swiss Institute; Taylor Phillips, Influencer; The Suited Racer, Influencer; Young Paris, Musician; Yummertime, Influencers; and many more.







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