As Art Basel Miami drew record numbers this year attracting collectors, artists with the added layers of the new wave of NFT collectors and gamers, Maestro Dobel® Tequila announced a multi-year U.S. partnership as the ‘Official Tequila’ of Design Miami- known as the global forum for collectible design.
Founded by Juan Dobel, Maestro Dobel was born from the expertise culminated from 11 generations of tequila-making and launched the first Cristalino to market. Maestro Dobel Artpothecary – a creative platform and series of immersive experiences – celebrates this eternal pursuit for innovation, working with and showcasing the creative visionaries in contemporary Mexico, who share in the brand’s modern-day vision and look to their past to push the boundaries of their respective crafts.
“With a deep rooted passion for the arts and an ongoing commitment to champion those who are masters of their crafts, 11th generation founder Juan Dobel and Maestro Dobel are proud to bring the convergence of art, design and hospitality to Design Miami/ – providing Artpothecary a global platform and live experience to spotlight some of the most innovative Mexican creatives in their fields,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.
In its latest iteration, Artpothecary came to life at Design Miami/ through ‘The Fruit Chemist,’ a bespoke epicurean and design centric experience in which rare and unusual Mexican fruits are paired to complement Maestro Dobel’s smooth range of tequilas. Artworld expert Alejandra Martinez, founder of Anónimo Colectivo, leads the creative vision behind Artpothecary and is responsible for commissioning Mexico-based artists to share their work. This December, Martinez has engaged Mexico City-based contemporary furniture and design studio ATRA FORM with designer Alexander Diaz Andersson to dress the experience using his minimalist, yet inventive furniture pieces inspired by his Swedish and Mexican roots. For the first time, the experience will also feature an exclusively curated menu by globally renowned Chef Jorge Vallejo of Mexico City’s Quintonil.
“We celebrate our inaugural collaboration with Maestro Dobel and what we anticipate will be an expanded and innovative journey in bringing further visibility to the brand’s commitment and history highlighting Mexican artisans.” said April Magen, Director of Global Partnerships at Design Miami.