(Milan, September 24th, 2022) – On a quest for new heroes and icons, the ICEBERG SPRING SUMMER 2023 men’smi collection is an exploration of otherworldliness, one that seeks to challenge preconceived style norms.
“Continuity and imperfecting the perfect is my goal at the moment with ICEBERG “- Creative Director James Long says, reflecting on the evolution of the brand’s identity which attempts to redefine the world of Italian luxury sportswear.
“For me, these collections are about the individuals themselves who decide how they want to feel, so they can choose what to wear,” Long says.
In terms of style, the collection departs from Long’s vision of “travelling without moving” and doing away with preconceived gender codes through Italian-made sportswear that is tailored for everyday chill rather than to a daily trip to the gym. Bold paradise prints based on Japanese cartoons feature prominently throughout this collection with bright jungle and paint ball, tie dye patterns fortifying the lineup with an unexpected splash of fun.
The ICEBERG man comes to the fore in off-duty, post-game-time nonchalance, relaxed in utilitarian outerwear, track suits and explorateur looks outfitted with an array of pockets and new innovations like multi-billed hats. The mens collection converges with the womens collection through a pair of denim looks: a boxy jean jacket paired with baggy trousers is crafted into unexpected, geometric silhouettes, while upbeat patchwork, shows off the excellence of Italian denim.
Kitsch details and cartoon characters once again inject a dose of youthful positivity throughout. Emblazoned onto tees and sweatshirts, Bugs Bunny emerges as the unexpected protagonist of spring summer 2023, closing the curtain on yet another fresh and futuristic season with the unforgettable Looney Tunes sign off: “That’s all folks!”