Since it’s inception, designer Denise Focil had one goal in mind: to make the perfect leather jacket. Her obsession with the sensuality and touch of leather inspired her to launch AS by DF, known for its exquisite leather and elevated contemporary pieces. AS by DF’s mission is to create fashion with a conscience, our goal is to be able to leave this world better than we found it.
We’re excited to announce that the Fall/Winter 2022 collection of sustainable leather and fashion brand, AS by DF! The brand has pulled in Victoria’s Secret model and fellow environmentalist, Josephine Skriver to pose for the launch of the campaign! Along with her singer/songwriter and photographer husband, Alex De Leon, and Denise Focil, founder and designer of the brand, the team created a storytelling montage for the F/W 2022 Collection.
Onboarding a team that thinks alike made the experience even better. Denise, Josephine, and Alex all share a love for nature, travel, and adventure and are advocates for change and fighting to protect our planet.
Shot in Mormon Rocks, located in the high deserts of California, the images the team created turned out phenomenal! Curating a dozen looks for the Fall/Winter collection adds to the depth of the entire collection. It’s important to Denise to showcase the beauty of the planet we live in. For instance, her SS/22 collection was shot on model Arlenis Sosa in the hilltops and “sacred valleys” of Peru, debuting the launch of her contemporary sustainable leather pieces.
Linked here are the new campaign images and exclusive BTS is also available. Please let me know as soon as you can if you would like more information on this launch or samples to pull for any upcoming shoots you may have.
Designer and founder, Denise Focil, has created a contemporary brand of fashionable luxe leather pieces that are tackling and disrupting the leather apparel industry one garment at a time. Re-envisioning the conceptual and creative process by applying the standards of sustainability, she has created a socially conscious collection using modern technology to take leather scraps, which would have otherwise been landfill that is seamlessly pieced together to create stylish and chic must-have pieces for every woman’s wardrobe.