NEW YORK, October 14 – Michael Kors is pleased to announce the Watch Hunger Stop 2022 campaign in aid of the United Nations World Food Programme (WFP), starring a global collective of influencers toting two special-edition styles designed in partnership with artist Bonny Guo (also known as NYSOMETIMES).
Watch Hunger Stop is the brand’s long-running philanthropic initiative in partnership with WFP. Entitled LOVE MAKES THE WORLD GO ROUND, this year’s social-media campaign taps into friends of the brand from across the globe to help us amplify our partnership’s mission to end world hunger and spread the message that FOOD IS LOVE. Renowned for starring a long list of celebrity partners including Kate Hudson, Halle Berry, and Lupita Nyong’o, the annual campaign this year invited influencers, including Lady Amelia Spencer, Lady Eliza Spencer, and Olivia Culpo to serve as ambassadors for Watch Hunger Stop from their hometowns.
Michael Kors collaborated with NYSOMETIMES, a multi-media artist with a background in chemical engineering who lives and works between China and the United States, to create the Watch Hunger Stop 2022 styles: a black LOVE tote, $98.00, and a canvas FOOD IS LOVE pouch $58.00. NYSOMETIMES created the design for this year’s special-edition pieces, putting their signature, graffiti-inspired spin on our longtime tagline. All profits from the sale of the tote and pouch go to WFP.
Describing their inspiration for the pieces, NYSOMETIMES said: “I created this typeface that I have been using in many of my artworks. Each letter provides part of itself to form the next one. The word then becomes a new ‘one.’ It makes me think about people. We are all independent. We also need each other to form a bigger us. I feel love within these connections.”
“NYSOMETIMES captured the message of Watch Hunger Stop beautifully,” said Kors. “We’re all connected more than ever, but we still need a reminder that love makes the world go round.”
Engagement is crucial in the march toward Zero Hunger, and this year’s Watch Hunger Stop campaign includes a fun and easy social media initiative. A special Instagram camera effect (also known as a “filter”) called “Share Your Heart” features a special heart logo that users can add to their post to join the community and spread love. Each post using the “Share Your Heart” filter triggers a donation of the value of 50 meals to WFP. The filter can be found on the @michaelkors Instagram profile in the filters tab.
Since 2013, Michael Kors Watch Hunger Stop campaign has focused specifically on helping WFP provide much-needed school meals to children in food-insecure regions of the world. It’s exciting to announce that this year, Watch Hunger Stop reached the major milestone of delivering 29 million school meals through WFP’s school meals program—an achievement made possible by the extraordinary support and generosity of friends all over the world. The brand looks forward with pride and optimism to achieving WFP’s goal of Zero Hunger.