The perennially chic and cool fashion brand AllSaints joined NY’s cool kids for an exclusive party to celebrate the grand opening of their 5th Avenue flagship boutique.
The festive Studio 54 inspired affair was held within the new 5,683 square foot space, adorned with 78 vintage Singer sewing machines, iconic leather jackets suspended from scaffolding, and its own mini Glastonbury stage.
Influencers, editors, artists and tastemakers explored the space and danced the night away to the sounds of BANKS, who performed songs from her latest album Serpentina. DJ Timothy Lucent then kept the party going into the night, while guests sipped Peroni and a signature King St. Vodka cocktail. Guests in attendance included celebrity tattoo artist JonBoy, artists Arianna Margulis and Demit Omphroy, actor Luke Baines, tastemakers Arabella Bartelloni, Tyler Mazaheri, Varsha Thapa, Drew Jessup, Helen Peng, Ginger Lu, Allie Esselli, Giza Timonier, Dennis Balcameda, and Audrey Trullinger. Attendees in bold wore designs from AllSaints.
The true standout of the evening was the Winter 2022 collection of menswear and womenswear, aptly named “Own The Night”. With statement sequins, liquid metallics and signature leather pieces, the collection ushers in the holiday season with undeniable flair. The 5th Avenue flagship is the only US store that offers the entire product assortment, along with pieces exclusive to the location.
Peter Wood, CEO of AllSaints and John Varvatos, commented, “I am delighted we are bringing AllSaints, one of Britain’s most iconic fashion brands, back to fifth avenue, one of the most iconic streets in the world. The US is a hugely important market to us, with North America our biggest revenue region globally, and we have exciting plans for future growth here as new customers continue to discover our brand.”
The store is located at 575 5th Ave, New York, NY 10017.
Operating hours are from Monday to Saturday 11am – 7pm, and Sunday 11am – 6pm