Top Arrangement Tips from a Winston Flowers Master Florist:
Theresa Larivee, Lead Brand & Product Designer
I relate the process of floral design to storytelling. While much of my inspiration comes from my subconscious, I always try to envision the end result. When that beautiful arrangement arrives at someone's door, my aim is for it evokes a narrative. It should feel like a place in time: a season, a mood, or an emotion that is trying to be conveyed. Oftentimes floral arrangements are sent for occasions when words aren't enough; this heartfelt gesture will do the talking. It's a big responsibility.
Here are the fundamentals of my design process:
I love Valentine's Day—but not because I am a hopeless romantic, or even because I am a florist. I love the kitsch: the warm, nostalgic reds and pinks, heart-shaped everything, and a reason to celebrate a day in the cold, dark days of winter. I have always loved helping create the perfect gift for someone's perfect person.
When I created the Valentine's Day Collection, all potential senders and recipients revolve through my mind. I try to envision something for everyone—from a serendipitously-timed first date in February or the celebration of a couple's 50th Valentine's Day together. I want to make floral decision-making fun and easy for the sender.
With all the flowers I have had at my fingertips over my 17 years in the floral industry, roses continuously remain a forever favorite. If there is ever a time for roses, it is February 14th. They are cold-tolerant, long-lasting, fragrant, and one of the oldest symbols of love. The roses we buy are the best in the world. We only buy top-grade roses from boutique farms in South America, known for their high ethical and environmental standards.
Otherwise: If you prefer something different, go with a moody, cool-toned arrangement like the Violet Allure, or spring for classic white and greens hues in the Purest Love.
As you know, roses will always be the star of Valentine's Day. However, we also celebrate the following floral varieties in our designs:
As a local, family-owned business, our goal is to provide our clients with the best quality flowers and designs. We are committed to making sending a gift easy and allowing the beautiful arrangement to express all the love and meaning behind it. Winston Flowers this Valentine's Day exclusively covered by Resident Team.
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