There is no denying that when you run a small business it can be a challenge to make sure you are found and loved so you can start growing. There are many things that can impact a small business and its success such as having an online presence, growing from your local area, and SEO. This means that you need to get these right in order to do well.
Let’s have a look in more detail below:
Your Online Presence As A Small Business
The internet has certainly taken the business world by storm, and it won’t stop any time soon. It is more important than ever to make sure your business is online and it is active. You need your customer to be able to find you and to do that you need to build your online presence. Some areas to look at include:
Learning New Skills
Although you do not need to be an expert in web design, SEO, or content creation it certainly helps to make an effort to learn a little bit about it. This is especially helpful when you are first starting out and perhaps don’t have the funds to outsource everything. Thanks to the internet you can find the information that you need to be able to build a great website on platforms such as WordPress for your business. This will mean a little bit of learning, however, it will be worth seeing your business online and succeeding.
Running A Blog
A great way to grow the online presence of your business is to have a blog that is relevant to the services and products that you offer. A blog is a fantastic way to attract new customers, especially when you have valuable advice to offer. You could create how-to guides with photos you’ve created using a DJI Mavic 3 Pro, make tutorials, offer tips and advice, or provide them with a download or freebie that will help them. All you need to remember is to create content that is relevant and valuable to your customers. You can connect with your customers and in turn, you should be able to boost your sales.
Get On Social Media
Nowadays a business doesn’t really exist if it can’t be found on social media. Most people have at least one social media account that they visit every day so make sure you find out where your customers are. Social media makes use of algorithms, keywords, and hashtags, and if used right they can help to promote and boost your business. Use some of your time to learn about social media and how it can help to boost your website traffic. If you are looking to make a connection with your customers, then social media is the place to do it.
Creating A Brilliant Website
Of course, if you want to grow your online presence you are going to need to build yourself a brilliant website. In fact, as soon as you start your business, you should think about creating your website. It should be seen as the ultimate marketing tool. You can showcase exactly what your business can do, and highlight why customers should choose you above your competition. Not only this but you can put all the information about your business on your website so that your customers know where to find you, how to get in touch with you, and learn about what type of business you are. Customers love to see things like an about us page so they can learn about where a business has come from and what they stand for. If you are unsure of where to start try these tips:
There is absolutely no shame in outsourcing some of your business tasks, especially when you are a growing small business. There is no way you can be expected to do it all alone. Building a website can be challenging, particularly if you want to make sure you are getting it right. If you do feel out of your depth, don’t panic, there are many resources you can use that will help.
Using a website designer is a great example of the help that you can get. When you choose to outsource your website news to a professional service, you can start to concentrate on other areas of your business. You can also rest assured that your website will do what you want it to, this is far better than trying to piece something together that doesn’t work for your customers.
Think About The Design
The first thing that your customers are going to notice about your website is the way that it looks. If it doesn’t look great, they will likely be put off and go elsewhere. They probably won’t even explore any further than the landing page, therefore, design is an essential part of your website. If you want people to look at your blog, your products, and see your about us page, you need to really think about the design aspect of your website. You could have the best content and the best advice to give but no one will stick around if it looks bad or works bad.
You want to have a website design that means you don’t need to update it all the time but also looks modern. However great the content may be on your website, it is a complete waste if the design is terrible. You will need to put in a lot of time to make sure the right colors, features, and layout is used for your website.
Using SEO To Your Advantage
Your website will serve your business in many ways. It will showcase your business achievements, provide your customers with information, and also show the products and features that you have to offer. Above all else, your website helps your business to be seen. And to be seen you need to make sure you are using SEO to your advantage.
SEO is all the various things you can put in place on your website, that when pieced together, make it easier for people to find you on search engines. You can include keywords, update content, add images, use links, as well as using other tactics on your website. If you are looking to build a website that works great and people visit it regularly, it is essential for you to get your SEO in order. If it’s not something that you excel in, you can easily outsource this task too.
A great way for a small business to get recognized and start using SEO properly, local SEO is a good place to start, especially if you are targeting a local target market. For example, rather than trying to rank for ‘gas engineers’ think about targeting ‘gas engineers in xxx’. You are much more likely to be found by the people in the right area if you do this. This should help you to grow your business locally too. Other ways you can do this include:
Working With Local Influencers
When you think about influencers you may jump straight to thinking about people who have thousands of online followers. You will find that local influencers have fewer followers, however, they still have an impact in the local area. They are a brilliant way for you to connect with the local area.
You will be able to grow your brand awareness and hopefully increase your sales. You should see the engagement levels with your target audience grow as you build on your relationships with the influencers.
Add Logos To Company Vehicles
If you have any company cars or vans, it’s worth investing in some signage for them. This will give you a great opportunity to grow your business even further. This works especially well if you are needing to drive any vehicles out and about to do deliveries. This is a great marketing opportunity. All you really need is a good logo and your contact details on view and you’re well on your way.
Join Local Groups
You really need to connect locally to the community if you are going to be successful with local SEO. It enables you to interact with your potential customers as well as your local suppliers. You are also promoting your business and getting your brand out there. Joining local groups could also give you a competitive edge when it comes to larger competition.
You do need to make sure that the groups you are joining are relevant to your business. They should ideally be a professional industry that can be easily relatable to your business. If there are other startups in the area who are also trying to promote locally, it could be a good idea to arrange regular meetings to see how you, as small businesses, can support each other.
This short guide should help you to get your small business noticed more and increase sales. Do you know any other tips that could help? Please share them in the comments below.