American Rapper Rick Ross Performed During The Avi & Co. Grand Opening

Celebrity guests included Top Latin Singer J Balvin, Israeli Singer Itay levy, Top Latin Singers Nicky Jam and Anuel, Owner of Papi Steak David Einhorn, Artist Alec Monopoly, and Bravo TV's Family Karma star Avni Parekh.

On display at the grand opening were Avi & Co.'s newly launched private-label watches for men and women. As a birthday gift, Founder & CEO Avi Hiaeve gifted Top Latin Singer J Balvin the Avi & Co.'s first Timepiece Model AH10 watch valued at $275,000.

Avi & Co. worked for over a year on the private label collection which includes a "44 MM ct 120" watch valued at $350,000, a "42MM ct 90" watch valued at $275,000, and a "42MM ct 80" watch valued at $225,000 in white and rose gold.

Luxury jewelry entrepreneur Avi Hiaeve opened his first Avi & Co. location in New York more than a decade ago at the young age of 16. His expertise in the watch industry led him to become one of the go-to watch collection curators for celebrities, and luxury watch collectors alike. Celebrities fans of the brand include Drake, Nicky Jam, Maluma, J Balvin, Sylvester Stallone, and Jamie Foxx.