Sandals Resorts Unveils ‘Made of Caribbean’ Campaign with a Star-Studded Celebration in New York

For one unforgettable evening, New York City felt a little closer to the Caribbean. Sandals Resorts, the award-winning all-inclusive luxury brand, launched its global ‘Made of Caribbean’ campaign in spectacular fashion at the Hall des Lumières in Manhattan. The exclusive event transported guests into an immersive 360-degree Caribbean experience, celebrating Sandals’ bold new vision, culinary excellence, and expansion plans.

The night was hosted by Adam Stewart, Executive Chairman of Sandals Resorts, and brought together an elite crowd spanning travel industry leaders, celebrities, media, dignitaries, influencers, and fashion icons. The evening’s soundtrack was curated by none other than Zuri Marley, granddaughter of reggae legend Bob Marley, setting the stage for an experience that blended luxury with Caribbean soul.

The guest list read like a Hollywood red carpet, featuring Michele Hicks (The Shield, Law & Order), Amir Arison (The Blacklist), Lorraine Toussaint (The Equalizer), and Ebonee Noel (FBI). Reality stars including Luann de Lesseps, Kelly Bensimon, Dorinda Medley, and Carole Radziwill of The Real Housewives of New York City fame joined the celebration, alongside Matt James (The Bachelor), Jason Tartick (The Bachelorette), and America’s Next Top Model winner Sophie Sumner.

Adding to the energy were supermodels Carol Alt and Alex Lundqvist, Sports Illustrated Swimsuit star Mariah Strong, and the entire cast of iHeartRadio’s Elvis Duran and the Morning Show, including Danielle Monaro, Medha Gandhi, Skeery Jones, Nate Marino, and Scotty B.

Sandals’ signature culinary artistry and mixology mastery were on full display, featuring an extravagant Appleton Rum Bar, Blue Mountain Coffee Martini Bar, and signature Caribbean cocktails such as the Dunn’s Old Fashioned, a nod to the Sandals Dunn’s Rum Club. Guests indulged in elevated island-inspired canapés, drawing flavors from Sandals’ destinations including Jamaica, Curaçao, and Saint Vincent.

Sandals-branded luxury cars chauffeured VIP guests to the venue, where illuminated Caribbean-inspired projections transformed the space with a palette drawn directly from the islands. Select campaign visuals—previously teased during the Golden Globes—offered an exclusive glimpse into the brand’s reinvigorated vision for the future.

Taking the stage, Adam Stewart delivered an inspiring address on Sandals Resorts’ evolving legacy and its commitment to pushing the boundaries of Caribbean hospitality. Among the night’s major announcements:

• The expansion of Beaches Resorts, Sandals’ beloved family-friendly brand, with three highly anticipated new locations:

  • Beaches Barbados

  • Beaches Exuma in The Bahamas

  • Beaches Runaway Bay in Jamaica

• The unveiling of the Treasure Beach Village at Beaches Turks & Caicos, an all-new resort experience debuting in Spring 2026.

With the ‘Made of Caribbean’ campaign, Sandals is redefining what it means to immerse guests in the authentic luxury of the islands. The campaign’s debut in New York City was more than just a launch—it was a statement: Sandals Resorts continues to set the gold standard for Caribbean luxury, world-class experiences, and next-level hospitality.

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