St. Regis and Vilebrequin Redefine Luxury Family Travel with Global Capsule Collection and Signature Resort Experiences
Source: Marriott International, Inc.
Reported By: Matthew Kennedy
Where Family Heritage Meets Sunlit Elegance: A Global Summer with St. Regis x Vilebrequin
Luxury travel has always been about more than destination—it's about the stories you carry home. This summer, St. Regis Hotels & Resorts and Vilebrequin, the French brand synonymous with Saint-Tropez style, introduce a co-branded capsule collection and resort programming designed to transform family vacations into generational memories.
Unveiled at select St. Regis Resorts around the world, the new Vilebrequin for St. Regis capsule collection isn’t just a celebration of coastal living—it’s a continuation of the St. Regis legacy rooted in the Family Traditions program. From custom swimwear and beach accessories to immersive on-property experiences, the collaboration sets a new precedent for elevated family travel, one where refined leisure and meaningful connection converge.
A Collection Inspired by Connection and Coastal Style
This 2025 global capsule builds on the success of the brands’ 2023 partnership, expanding into a fresh lineup of boys’ and girls’ swimsuits, men’s swim trunks, women’s pareos, and a curated range of beach accessories and games. Crafted in exclusive prints and bespoke patterns, each piece is a nod to the spirit of shared travel—anchored in motifs like “Family Traditions”, which captures vignettes from St. Regis Resorts worldwide, and “Family Stripes” in King Cole Red, inspired by the iconic King Cole Bar in New York.
Highlights include a marine-printed beach paddle set, a custom bucket and spade kit, and a plush beach towel, all designed as keepsakes for families to take home—timeless tokens that extend the experience beyond checkout.
Immersive Activations at Flagship Resorts
Select St. Regis properties across Asia, Europe, the Caribbean, and the Middle East will host immersive programming to bring the capsule to life. Guests can expect Vilebrequin design takeovers, where the brand’s sun-soaked aesthetic infuses beach cabanas, lounge spaces, and family-friendly resort rituals.
Signature offerings include:
The Family Meal: A curated, three-course dining experience served poolside or beachside, where the keepsake bucket set becomes part of the presentation.
Art classes, paddle games, and reimagined St. Regis rituals tailored to younger guests.
Exclusive beachside retail experiences, timed to peak season at properties like The St. Regis Bali, The St. Regis Langkawi, The St. Regis Cap Cana, and The St. Regis Bal Harbour.
Each activation is crafted to celebrate the Astor legacy of leisure and connection, a hallmark of the St. Regis brand.
A Family Legacy Extended Through Design and Destination
“The values of connection and togetherness have always been central to the St. Regis experience. As we continue expanding into the world’s most coveted leisure destinations, we are creating opportunities for families to celebrate time together, with the elegance and purpose our brand is known for.”
George Fleck, Senior Vice President and Global Brand Leader, St. Regis Hotels & Resorts
“At Vilebrequin, we believe true luxury lives in the memories we create—and the ones we pass on. This collaboration allows us to celebrate that joy with families in places where time slows down, and togetherness is elevated.”
Roland Herlory, CEO of Vilebrequin
Where to Experience the Collection
The Vilebrequin for St. Regis collection will be available at:
Participating St. Regis Resorts across Bali, Mallorca, Cap Cana, Langkawi, Punta Mita, Bal Harbour, Sanya, and Abu Dhabi
Vilebrequin flagship boutiques in cities like New York, Miami, Cannes, Singapore, Riyadh, and Dubai
Guests looking to extend their stay can choose from spacious suites and multi-bedroom villas across the St. Regis portfolio, each enhanced by bespoke butler service and the Family Traditions program.
The collaboration between St. Regis and Vilebrequin reimagines what luxury family travel can be—stylish yet grounded, nostalgic yet forward-thinking, always designed with intention. It’s not just a collection. It’s a statement: that time together, when framed by elegance and ease, becomes the most meaningful journey of all.