Blue Flamingo Resort to Open in Key West July 2025, Redefining Playful Island Luxury

Key West is no stranger to reinvention—but the upcoming opening of Blue Flamingo Resort in July 2025 signals more than just another hotel launch. It marks the debut of a new lifestyle destination where mischief meets memory-making, cocktails meet cabanas, and the laidback eccentricity of the island is met with a fresh, design-forward perspective.

Located at 3820 N Roosevelt Blvd in New Town, Blue Flamingo Resort is the result of a bold transformation led by BRE Hotels and managed by Highgate Hotels. The property brings together two of Key West’s retro motor lodges and reimagines them as one curated experience that channels the personality of Old Town through a contemporary, upbeat lens. Virserius Studio, the international design firm behind the resort’s interiors, infuses every corner with story-driven style, drawing on both Caribbean energy and a carefree island sensibility.

Set to offer 245 Ocean View, Island, and Tropical guest rooms, the resort welcomes travelers with a choice: serene retreat or social playground. Interiors are inspired by natural elements like sand dunes, with design flourishes that contrast comfort with character. Room categories range from Deluxe Queen and King to expansive Junior Suites and Suites—all arranged around the centerpiece of the resort: The Backyard Pool & Social Club.

Here, poolside lounging isn’t a perk—it’s a lifestyle. The Backyard features two sparkling pools, outdoor cabanas, and lounging areas infused with casual Key West charm. Tiki bars Rum Row and Toasted Coconut bring island flavors to life with cocktails like the Blue Flamingo Bowl, a 64-ounce signature drink served in a souvenir fishbowl, while the kitchen turns out casual bites including poke bowls, coconut shrimp, and big fish sandwiches.

The heart of Blue Flamingo’s charm lies in its curated chaos. With an in-house activities concierge orchestrating daily happenings, no two days at the resort feel the same. Expect happy hours, island music nights, movies under the stars, and rum & reggae evenings. Fridays go full tilt with Flamingo Fridays parties, while karaoke enthusiasts can belt out their favorites inside a renovated airstream-turned-karaoke cabana.

The calendar also features standout partnerships, including rosé and frozé pool parties in collaboration with La Fête du Rosé, and wellness activations by Phat Buddha, like starlit yoga and sound healing sessions. Evenings heat up with costume jubilee parties where guests compete for the crown of King or Queen of the night.

Designed with group travel and social gatherings in mind, Blue Flamingo is a natural pick for bachelorette trips, couples’ getaways, and family retreats. A flexible event space doubles as a game room and social hub, outfitted with colorful murals, a pool table, and vinyl record player. The setting invites creativity and connection, whether for casual lounging or full-blown celebration.

Guests won’t have to go far for keepsakes either. The on-site retail store will offer a curated mix of branded goods, island-inspired accessories, and local treasures—including sun essentials by Vacation Inc. and hand-rolled cigars from Key West’s iconic Rodriguez Cigars.

Conveniently located minutes from the Key West International Airport and a short ride from the famed Duval Street, Blue Flamingo Resort makes it easy to dip in and out of the island’s cultural attractions. But with so much happening on-site, guests may be tempted to stay poolside all day. The resort’s debut summer preview rates start at $159 per night, offering early visitors a chance to experience Key West’s newest playground before the secret gets out.

Blue Flamingo Resort Key West is a curated immersion into carefree island life, with every detail designed to spark joy, laughter, and a few spontaneous dance parties along the way.