Sirata Beach Resort Unveils $25 Million Guest Room Renovation Ahead of Hilton Tapestry Collection Debut

Source: Columbia Sussex

Reported By: Matthew Kennedy

Following a $25 million transformation, Sirata Beach Resort in St. Pete Beach has officially completed the first phase of its property-wide redesign, encompassing all 228 guest rooms and suites, as well as the resort’s lobby and fitness center. The reimagining sets the stage for the resort’s upcoming transition into Hilton’s Tapestry Collection, a portfolio of boutique-style hotels known for their deep connection to locale and character.

Owned and operated by Columbia Sussex, the resort retains its laid-back Gulf Coast appeal while embracing a more design-forward and hospitality-enhanced experience that reflects the evolving needs of modern travelers.

Located on St. Petersburg Beach, consistently ranked among the country’s top beaches by TripAdvisor, the reimagined resort celebrates its coastal heritage with a look that draws from the region’s natural palette—sun-bleached sand, windswept sea grass, and soft ocean blues. The redesign introduces a refined minimalist aesthetic infused with thoughtful warmth.

Rooms and suites now feature furnishings with clean profiles, softened by earthy tones such as ochre, terracotta, and sea glass green. Natural textures—woven fabrics, weathered wood, and sculptural ceramics—appear throughout, creating a sense of casual sophistication grounded in the destination’s tropical landscape.

Designed with intention, each room incorporates both beauty and function. Highlights include:

• Large bathrooms with walk-in showers and expanded storage

• Luxurious bedding with cotton-rich linens

• High-speed Wi-Fi, 55-inch flat-screen TVs, and a large desk workspace

• Multiple USB ports and well-lit vanity mirrors

• In-room coffee bars and integrated tech panels for added ease

Few resorts offer the proximity to both natural beauty and cultural excursions that Sirata Beach Resort does. Guests enjoy direct beach access via the property’s Beachwalk, a landscaped pedestrian path that spans the length of the resort. Just beyond lies a curated itinerary of local attractions including Fort De Soto Park, St. Pete Pier, the Dali Museum, John’s Pass Village, Clearwater Marine Aquarium, and Busch Gardens Tampa Bay.

The resort itself is built for laid-back leisure and multi-generational appeal. Amenities include:

• Daily fitness classes and watersports

• Beachfront dining and bars

• Swimming pool with cabanas and loungers

• Beach volleyball courts and recreational programming

• Live music and local entertainment

The property’s 80 refreshed suites—many with panoramic beach or bay views—add flexibility for longer stays or family groups.

Sirata Beach Resort also caters to the event and business travel market with 30,000 square feet of flexible meeting space, both indoors and outdoors. This includes:

• Two ballrooms

• Several breakout rooms

• A beachfront tent pavilion

• Ocean-facing decks ideal for sunset receptions

For larger group needs, the adjacent Sirata Beach Hotel offers an additional 125 guest rooms, making the destination a viable option for corporate retreats, weddings, and social events.

Once Phase II of renovations is complete, Sirata Beach Resort will officially transition into the Tapestry Collection by Hilton, joining a group of distinctive hotels celebrated for their individual flair and local storytelling. It will offer the Hilton Honors experience while preserving the spirit that has made the resort a mainstay for generations of beachgoers since the 1960s.

The Gulf Coast may be known for its sunsets—but this one, quite literally, is just getting started.