Ralph Lauren Fragrances has unveiled a bold new chapter in its fragrance portfolio—and it’s wearing Usher’s name. The global music icon, entrepreneur, and cultural powerhouse is now the face of Ralph’s Club New York Eau de Parfum, marking the brand’s first partnership with a major award-winning music star and Usher’s debut fragrance campaign.
Shot by the celebrated fashion photography duo Mert Atlas and Marcus Piggott, the campaign is a visual homage to New York’s golden age, infused with the confidence, magnetism, and modernity that defines both the scent and its new ambassador.
Ralph’s Club New York isn’t just a fragrance—it’s a statement. Conceived as a tribute to Manhattan’s timeless glamour and relentless energy, the Eau de Parfum channels the spirit of downtown sophistication with a nod to uptown elegance. It’s crafted for “the true maverick of style,” and Usher—who continues to set the pace for performance, fashion, and cultural influence—steps naturally into the role.
“Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever,” he says. “Usher is the dream artist to bring this power, creativity, and boldness to life.”Charles Finaz de Villaine, Global President of Ralph Lauren Fragrances
A performer whose reach spans more than three decades and over 80 million records sold, Usher continues to break boundaries. His Las Vegas residency shattered records, his 2024 Super Bowl halftime performance captivated a global audience, and his legacy as a singer, dancer, and composer remains unparalleled. But beyond the accolades, it’s his entrepreneurial spirit and ability to transcend categories that made him the ideal match for the Ralph Lauren fragrance house.
“I have the greatest respect and admiration for what Mr. Lauren has accomplished, and I could not be more happy and proud to join Ralph Lauren Fragrances .This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.”Usher
Usher’s involvement extends beyond image alone. His philanthropic work through the New Look Foundation, which has empowered more than 60,000 teens over the past 25 years, mirrors Ralph Lauren’s long-standing ethos of influence with integrity.
The launch of Ralph’s Club New York Eau de Parfum with Usher at its helm is more than a seasonal campaign—it’s a recalibration of what luxury scent can represent in 2025. It bridges generational cool with enduring sophistication, anchoring Ralph Lauren’s heritage in the cultural pulse of now.
It’s not just about smelling good. It’s about showing up—with purpose, power, and presence. And in Usher, the brand has found a partner who knows exactly how to command a room.