At Tales of the Cocktail 2025, all eyes are on a collaboration that’s rewriting the playbook on what luxury tequila can be. León Y Sol, the unapologetically refined tequila brand born in California and crafted in the Highlands of Jalisco, has teamed up with West Bev Consulting, a powerhouse in cocktail culture, to unveil a slate of exclusive pours that are more manifesto than menu.
“This partnership is a statement. West Bev is the engine behind some of the most iconic cocktail experiences in hospitality today. Collaborating with them isn’t just about showcasing how León Y Sol can be served—it's about signaling where we're going as a brand. We're not just participating in the spirits industry. We're shaping its future.”Bobby Marhamat, Co-Founder of León Y Sol
Each cocktail served throughout the week tells a story—about culture, conviction, and craftsmanship. These aren’t your average tequila cocktails. They’re designed to ignite conversation, capture imagination, and leave an imprint on the global spirits stage.
The crown jewel of this collaboration is La Fortuna, a decadent reimagination of a classic built around León Y Sol Reposado. Wrapped in gold and layered with unapologetic indulgence, La Fortuna doesn’t just raise the bar—it changes the room’s temperature.
Silky, structured, and daringly luxe, this drink is less about refreshment and more about revelation. It's for those who savor tequila not just as a spirit, but as a symbol.
“Every drink we've crafted tells a story of culture, craft, and vision. It’s the kind of collaboration that shifts the industry forward.”Christopher Longoria, Partner at West Bev Consulting
While La Fortuna headlines, three equally captivating cocktails round out the experience—each infused with León Y Sol’s hallmark precision and edge:
Pica Miel: Crafted with León Y Sol Blanco, this cocktail is bright with unexpected heat. It's a sun-drenched blend that finishes with a slow, sensual burn.
Desperado: A contemplative, stirred-down serve built on Reposado, layered with green aromatics and quiet resolve. Less swagger, more stare.
El Ranchero: The highball, reimagined. With Blanco at its base, this one leans into grounding, effortless freshness—the kind of cool that doesn’t ask for attention but always gets it.
Each cocktail isn’t just mixed—it’s composed, with an editorial-level eye for balance, narrative, and tone.
León Y Sol has made its position clear: This isn’t just what tequila tastes like. It’s what modern luxury feels like. Built for those who live with intention and style, the brand walks confidently across industries—blurring the line between nightlife and fashion, ritual and rebellion.
Every bottle is additive-free, non-GMO, and gluten-free, made with 100% Blue Weber Agave and rooted in traditional distillation—but always forward-facing in its sensibility.
“More than a drink, León Y Sol is a lifestyle brand built for those who lead with taste, conviction, and vision,” reads the brand’s mission.
For West Bev, whose behind-the-bar influence can be found in top venues across the U.S., this partnership is more than just a showcase of skill—it’s a cultural moment.
Together with León Y Sol, they’re proving that a cocktail isn’t just a product. It’s a platform—one where legacy, modernity, and intention can converge in a single glass.
This summer in New Orleans, the result isn’t just a new cocktail menu. It’s a movement made to sip.