Caroline Dalal
A Historic Collaboration for a Milestone Celebration
In honor of Formula 1’s 75th anniversary, Louis Vuitton has crafted a bespoke FIA Formula One World Championship™ trophy trunk, marking a fusion of motorsport excellence and haute craftsmanship.
An Unprecedented F1 Season Launch at The O2
For the first time, all ten Formula 1 teams, drivers, and Team Principals are gathering at London’s O2 Arena, where the 2025 liveries will be unveiled, and Louis Vuitton’s exclusive trophy trunk will make its debut.
A Tradition of Craftsmanship from Asnières
Louis Vuitton’s legendary Asnières atelier, where the House has produced luxury travel trunks since the 19th century, is behind this one-of-a-kind design, ensuring a seamless blend of heritage and modernity.
A Design That Embodies Victory and Speed
The trophy trunk’s exterior features the emblematic Damier pattern in black and white, symbolizing Formula 1’s finish line, while a bold “V” stands for both “Victory” and “Vuitton.”
Precision Meets Protection
Inside, black leather and microfiber lining cradle the FIA Formula One World Championship™ trophy, ensuring it remains safeguarded until it is awarded to the season’s best driver.
A Legacy of Automotive Innovation
Louis Vuitton’s connection to the automotive world dates back to 1897, when Georges Vuitton pioneered durable travel trunks designed to withstand the rigors of early motorcars.
From Monaco to the Global Stage
Louis Vuitton’s partnership with Formula 1 began with the Monaco Grand Prix Trophy Trunk (2021–2024), setting the stage for this latest collaboration, which cements the House’s presence in the motorsport world.
Uniting Two Worlds of Excellence
The partnership between Louis Vuitton and Formula 1 underscores shared values of precision, innovation, and a relentless pursuit of excellence—whether on the racetrack or in the atelier.
F1’s Ever-Growing Global Influence
With a fan base of hundreds of millions worldwide, Formula 1’s most triumphant moments will now be accompanied by Louis Vuitton’s signature craftsmanship, reinforcing that “Victory Travels in Vuitton.”
Live Streaming a Moment in Racing History
The F1 75 event, featuring the reveal of the trophy trunk, will be streamed live across Formula 1’s social media channels, including YouTube, allowing fans worldwide to witness this groundbreaking unveiling.