Caroline Dalal
Tequila Don Julio’s A Summer of Don Julio campaign arrived in Miami with a sophisticated rooftop affair on June 26, spotlighting Mexico’s rich cultural legacy through music, fashion, and cocktails.
Held at the stylish Astra Rooftop in Wynwood, the event offered panoramic skyline views as guests sipped signature Tequila Don Julio creations crafted exclusively for the night.
Singer and songwriter Camila Fernández, granddaughter of the legendary Vicente Fernández, took the stage for a powerful performance that paid homage to her mariachi roots while embracing a modern Latin sound.
Before her set, guests enjoyed an intimate viewing of Camila’s iconic mariachi costumes—each piece a tribute to her family’s artistic heritage and the elegance of traditional Mexican dress.
Tequila Don Julio’s cocktails ranged from crisp, citrus-forward classics to more contemporary pours, expertly balanced to complement the Miami summer heat and elevate the experience.
The rooftop was transformed into a chic celebration space, layered with subtle nods to Mexican craftsmanship and floral decor that honored the event’s cultural inspiration.
The collaboration with Universal Music Latin and Fono marks a broader nationwide initiative by Don Julio to spotlight Mexican artists and storytellers throughout the summer season.
This Miami activation blended refined hospitality with cultural pride, leaving attendees with a lasting impression of what it means to raise a glass to legacy—and to the future.