Art After Hours: The Muse New York Debuts Midnight-Inspired Package Steps from Times Square’s Digital Canvas

For those who believe New York is best experienced when the city quiets but the lights don’t dim, The Muse New York is introducing a new reason to linger past midnight. Situated just steps from Times Square, the hotel is offering front-row access to Midnight Moment—the world’s largest and longest-running digital public art program—with a curated stay package designed to spark creative expression in real time.

Running nightly from 11:57 PM to 12:00 AM across 92 synchronized digital billboards, Midnight Moment transforms Times Square into a monumental gallery under the open sky. It's a fleeting but hypnotic display of contemporary art, unfolding across a stretch of Manhattan between 41st and 49th Streets. Now, guests of The Muse can pair their visit with a tailored experience designed to make the most of these three magical minutes.

The Muse at Midnight package is both an ode to public art and a tribute to the inner artist in us all. The offering includes:

• Up to 20% off your stay at The Muse New York, a boutique hotel located within a short walk from Times Square
  

• A complimentary sketchbook and colored pencils, inviting guests to document their impressions, muse on the moment, or let the city’s pulse guide a late-night sketch

This is not simply a hotel amenity—it’s an invitation to engage with New York’s creative energy long after most museums have closed.

Since 2012, Midnight Moment has featured works from over 100 contemporary artists, making it one of the most visible public art programs in the world. With support from the Times Square Advertising Coalition and participating billboard operators, the nightly exhibition is a staple of New York’s cultural rhythm—open to all, ticket-free, and always shifting.

While millions pass through Times Square each year, few realize that this three-minute art event has become a regular meeting point for creative contemplation in the most commercial corridor of the city. Each month, a new artist’s vision takes over the screens, offering a momentary collective pause in a place known more for movement.

The Muse at Midnight package is ideal for visitors who want their stay to feel more like a curated residency than a simple overnight. Whether you're a practicing artist, an admirer of contemporary work, or simply someone drawn to the unexpected, this experience provides both proximity and inspiration.

In a city teeming with visual stimuli, Midnight Moment distills it all down to a pure, elevated gesture—three minutes of synchronized art, shared with strangers in the electric glow of Times Square. With The Muse New York’s thoughtful package, that moment becomes yours to witness, reflect on, and, perhaps, recreate in your own sketchbook before the city begins a new day.