Now in its 10th year, this year's Beauty Bar focused on the eyes and how LUMIFY™ eye drops reduce redness to help eyes appear whiter, brighter and more naturally radiant. Makeovers at the "Eye Bar," led by celebrity makeup artist, Vincent Oquendo, also highlighted the season's latest eye makeup trends. The COPPER+CRANE™ brand showcased their range of sulfate-free, paraben-free, phthalate-free and cruelty-free bath, body & skin care products and partnered with PRIV to provide guests with hand, neck & back massages using their body moisturizers. Attendees also had hair styling, makeup touch-ups & manicures from PRIV's top stylists and beauty experts. Cacharel showcased their new fragrance, Yes I Am. Carapelli Olive Oil indulged BEAUTY BAR guests with artfully-crafted light bites featuring exquisite extra virgin olive oil using high-quality olives nurtured by nature, selected at the optimal harvest time and handled in the most delicate way. Drinks were provided by sponsors Très Chic Rosé, Lillet & Monster Energy.