Charlotte Tilbury Unveils Game-Day Glam for the Dallas Cowboys Cheerleaders, Exclusively at Ulta Beauty

Source: Charlotte Tilbury

Luxury meets legacy this NFL season as Charlotte Tilbury Beauty debuts the official beauty look for the Dallas Cowboys Cheerleaders’ 2025–2026 squad, now available exclusively at Ulta Beauty and charlottetilbury.com. As the official beauty partner for the DCC, Tilbury brings her decades of backstage expertise and celebrity artistry to the gridiron, translating classic Americana into a flawless, high-performance aesthetic designed for both the spotlight and the sidelines.

“It is such an honour to become the OFFICIAL BEAUTY PARTNER of the iconic Dallas Cowboys Cheerleaders and play a part in EMPOWERING these REMARKABLE WOMEN to BREAK BARRIERS in their field and PURSUE THEIR DREAMS without limits!” said Charlotte Tilbury MBE, Founder, President, and Chief Creative Officer of the brand.

Inspired by decades of cheerleading heritage and the timeless glamour of all-American beauty, Tilbury’s exclusive "America’s Sweethearts" look was created with both legacy and performance in mind. The result? A confident, camera-ready finish designed to endure every high-kick, touchdown celebration, and halftime spotlight.

According to Tilbury, the look was born out of deep creative research:
“To create the look, I began by studying the DCC's archives and performances, all the way back to their origins in the 1960s. Their style is rooted in CLASSIC, TIMELESS AMERICANA, and so many of those cues are synonymous with the all-American beauties I have worked with throughout my career.”

The finished face? A poreless, airbrushed base, paired with soft Pillow Talk eyes, cheeks, and lips, and volumised lashes courtesy of Exagger-eyes mascara. “It’s an effortlessly POLISHED look that the girls can trust to perform as FLAWLESSLY as they do on the field,” Tilbury explained. “I designed it to ENHANCE each girl's natural beauty and TRANSFORM their confidence.”

Inspired by decades of cheerleading heritage and the timeless glamour of all-American beauty, Tilbury’s exclusive "America’s Sweethearts" look was created with both legacy and performance in mind. The result? A confident, camera-ready finish designed to endure every high-kick, touchdown celebration, and halftime spotlight.

According to Tilbury, the look was born out of deep creative research:
“To create the look, I began by studying the DCC's archives and performances, all the way back to their origins in the 1960s. Their style is rooted in CLASSIC, TIMELESS AMERICANA, and so many of those cues are synonymous with the all-American beauties I have worked with throughout my career.”

The finished face? A poreless, airbrushed base, paired with soft Pillow Talk eyes, cheeks, and lips, and volumised lashes courtesy of Exagger-eyes mascara. “It’s an effortlessly POLISHED look that the girls can trust to perform as FLAWLESSLY as they do on the field,” Tilbury explained. “I designed it to ENHANCE each girl's natural beauty and TRANSFORM their confidence.”

Available now at Ulta Beauty and online, the full DCC-approved face features Charlotte’s most beloved products—including her cult-favorite Magic Cream, Airbrush Flawless Foundation, and the Hollywood Contour Wand. Eye and lip highlights include the Luxury Palette in Pillow Talk, Exagger-eyes Mascara, Beauty Light Wand, and Lip Cheat in Pillow Talk, among others.

Full Product Breakdown Includes:

• Skincare Prep: Magic Serum Crystal Elixir, Charlotte’s Magic Cream

• Complexion: Airbrush Flawless Foundation, Beautiful Skin Radiant Concealer, Magic Vanish

• Sculpting + Setting: Hollywood Contour Wand, Airbrush Flawless Finish Powder, Airbrush Bronzer

• Brows: Brow Cheat, Legendary Brows, Brow Fix

• Eyes: Pillow Talk Palettes, Eyes to Mesmerise in Amber Gold & Champagne, Rock 'n' Kohl, Exagger-eyes Volume Mascara

• Cheeks: Pillow Talk Matte Beauty Blush Wand, Beauty Light Wand

• Lips: Lip Cheat and Lipstick in Pillow Talk

• Finish: Airbrush Flawless Setting Spray

Ulta Beauty, the exclusive retail partner for the collaboration, is also set to roll out limited-time pop-ups and social media activations that give fans a front-row seat to the partnership.

“We’re thrilled to partner with Charlotte Tilbury to bring this iconic look to Ulta Beauty guests nationwide,” said Kaitlin Rinehart, VP of Merchandising at Ulta Beauty. “Curated by Charlotte herself, this exclusive look celebrates self-expression, empowerment, and confidence—on and off the field.”

Expect activations this football season that offer fans of all ages a chance to shop the look, engage with the DCC, and experience the transformative power of Charlotte’s artistry.

Since launching in 2013, Charlotte Tilbury Beauty has grown into a global force with over 3,000 employees, 500+ SKUs across skincare, makeup, and fragrance, and a footprint in more than 50 global markets. The brand’s presence now extends beyond red carpets and runways into stadiums and Sunday broadcasts—bringing its signature glam to millions.

As the DCC take the field this season with Tilbury’s glow lighting up the sidelines, one thing is certain: this collaboration isn’t just a beauty partnership—it’s a statement of empowerment, confidence, and timeless style, made for those ready to shine on the biggest stage.