Trident Group Expands Global Footprint with New Dubai Office

Source: Trident Group

Reported By: Matthew Kennedy

Trident Group, the Indian multinational renowned for producing the world’s largest volume of terry towels, has officially inaugurated a new regional office in Dubai. Located at THTL Trading LLC, 1202, Maze Tower—just steps from Dubai’s Museum of the Future—the move positions the company at the nexus of international commerce and innovation.

The new Dubai hub is set to service the GCC, Africa, and CIS (Commonwealth of Independent States) regions, reinforcing Trident’s ambitions to scale its influence in luxury home textiles and premium paper solutions across fast-growing markets.

At the core of the Dubai expansion are two of Trident’s most in-demand offerings: luxury home textiles and sustainable wheat-straw-based paper. The group’s textiles—including bed linens, towels, and yarns—are recognized globally for fusing high-end aesthetics with durable functionality. Meanwhile, its paper segment has become a benchmark for sustainability, producing tree-free paper from agricultural byproducts.

This dual-focus will play a key role in catering to both retail leaders and the hospitality industry, sectors where discerning consumers demand both environmental responsibility and luxurious performance.

That mission is echoed in the company’s evolving collections, such as its Spring/Summer “Floret” line, which exemplifies the group’s refined take on color, comfort, and contemporary design for the home.

Trident’s reputation as a preferred vendor to major retail chains and luxury hotels is the result of decades-long commitments to product integrity, operational excellence, and design innovation. Currently, Trident products are available in over 100 countries, spanning every major continent. The group’s vertically integrated production model—from fiber to finish—enables a level of quality control that’s become a hallmark of its brand.

Its presence in Dubai adds a new layer of agility, allowing the company to more directly collaborate with regional partners, understand shifting consumer behaviors, and deliver customized solutions in real time.

Trident Limited is the flagship company of Trident Group, headquartered in Ludhiana, Punjab. With vertically integrated operations across Textiles, Paper, and Chemicals, the company manufactures everything from yarn and bath linens to sustainable paper products. Trident’s paper division is particularly notable for producing wheat-straw-based paper, offering a renewable alternative to traditional tree-based pulp.

The company’s facilities span Punjab and Madhya Pradesh, and its commitment to excellence has earned it accolades from governments, sustainability organizations, and blue-chip clients alike. Trident continues to lead not only in manufacturing but in corporate responsibility, consistently setting benchmarks in environmental stewardship and social impact.