A Badge of Honour
▪ The extent of bespoke made possible by McLaren's Speedtail evidenced in beautiful bonnet badge
▪ The extent of bespoke made possible by McLaren's Speedtail evidenced in beautiful bonnet badge▪ Uniquely fashioned in 18 carat white gold with carbon fibre inlays▪ One of several optional badging options for the Speedtail owner priced from £50,000
▪ McLaren's next Ultimate Series and first ever Hyper-GT to be revealed on October 26, 13:00BST, at cars.mclaren.com
The 106 individuals who have reserved McLaren's next Ultimate Series, the McLaren Speedtail, are being offered the chance to add a unique finishing touch to their 243mph-plus Hyper-GT by selecting from a range of optional finishes for their car's badging. The material finish that McLaren has chosen to exhibit first is a combination of 18 carat white gold and carbon-fibre inlays priced from £50,000 for a badge set. The materials used represent just one of the innovative ways Speedtail is combining art with extreme performance and is already proving popular with the customers who have seen the car at its first private preview event. McLaren Automotive's famous brand badge, featuring the McLaren 'Speedmark' logo, is crafted in gold by a specialist company in the UK's Birmingham Jewellery Quarter. A set of three badges, two brand badges (front) and one name badge (rear), is available as part of the limitless tailoring opportunities available from McLaren Special Operations (MSO) for the three-seat Hyper-GT. The 18 carat white-gold emblems on the front and back of Speedtail are laser-etched with a McLaren hallmark, showing where and when they were created, and feature carbon inserts utilising McLaren's new and exclusive TPT (Thin Ply Technology). The front badge weighs 100 grams. But for the more weight-conscious customer, a lacquered transfer may also be specified which weighs almost nothing can be specified instead. The gold badge set has been hand-crafted for the Woking-based sportscar and supercar manufacturer by Vaughtons, which since 1819 has been creating the most exclusive badges and trophies – including Olympic gold medals and football's FA Cup. It is not the first time that real gold has been used in a McLaren car. Speedtail's three-seat, central-driving-position forerunner, the legendary McLaren F1 of 1993, famously used gold foil as a heat shield in the engine compartment. "As beautiful pieces of exquisitely hand-crafted jewellery, the white-gold badges perfectly set off a car that in every way represents a new gold standard for McLaren luxury. They fit perfectly with the philosophy of the Speedtail car, the most luxurious car in McLaren Automotive's portfolio, as well as paying homage to its forebear, the McLaren F1."
Rob Melville, McLaren Automotive Design Director As well as being the most well-appointed McLaren ever, the Speedtail's petrol-electric hybrid drivetrain, with a now-confirmed output of more than 1000PS, will deliver a top speed of over 243mph, the mark set by the McLaren F1. Just 106 Speedtails are being created, mirroring the number of F1s sold in the 1990s. Each car is priced from £1.75 million plus local taxes, and all have been allocated.
As standard, the Speedtail's McLaren badge is made of aluminium with a gloss black inlay. In addition to the solid white-gold badges with TPT carbon inlays there is also a solid platinum version available-one more element of the bespoking opportunities that MSO is offering clients to ensure that every Speedtail is unique. "Speedtail is centred around breathtaking beauty, luxury and craftsmanship," says Rob Melville. "The gold badges add to a car whose jewel-like qualities already shine out, and confirm Speedtail's uniqueness as the luxury McLaren without equal." McLaren's next Ultimate Series and first ever Hyper-GT will be revealed on October 26, 13:00BST, at cars.mclaren.com