Unveiling Rust-O in a Bold New Artistic Era
Unveiling Rust-O in a Bold New Artistic EraCourtesy of Ryan Hadji RustO Product Launch, 2025

Rust-Oleum Introduces Rust-O: A Game-Changing Spray Paint for Artists with a High-Energy Launch in Los Angeles

An Electrifying Evening of Art, Innovation, and Creativity at Secret Walls HQ

Los Angeles, a city known for its deep-rooted street art culture and boundary-pushing creativity, is set to witness a defining moment in the world of aerosol art. On March 13, Rust-Oleum will debut Rust-O, its first spray paint designed exclusively for artists, with an immersive launch event at the Secret Walls Headquarters in the heart of the city’s vibrant art scene. More than just a product unveiling, this highly anticipated event promises an exhilarating evening filled with artistry, competition, and a celebration of creative expression.

An Iconic Venue for an Iconic Launch

Rust-O’s introduction to the market will be nothing short of legendary, taking over Secret Walls HQ (2272 Venice Boulevard, Los Angeles, CA 90006)—a renowned creative space synonymous with live art battles and underground artistic innovation. Known for fostering some of the most dynamic artistic competitions, Secret Walls provides the perfect backdrop for a launch that honors the raw energy and evolution of street art.

Live Art Battles Featuring Industry Icons

At the heart of the event will be a high-stakes spray paint showdown featuring two powerhouse talents:

  • Persue, a respected veteran in the industry, known for his groundbreaking work in graffiti and fine art.

Dave Persue
Dave PersueCourtesy of Ryan Hadji RustO Product Launch, 2025
  • George F. Baker III, a rising star whose bold, imaginative approach is redefining contemporary aerosol techniques.

George F. Baker III
George F. Baker IIICourtesy of Ryan Hadji RustO Product Launch, 2025

As they go head-to-head in an electrifying live battle, attendees will witness the power of Rust-O in action, seeing firsthand how this new spray paint performs under pressure—delivering precision, coverage, and an unparalleled finish.

Unveiling Rust-O in a Bold New Artistic Era
MAESTRO: Bridging Architecture and Art Through Pixel Precision

An Immersive Experience for the Art Community

The Rust-O launch isn’t just about showcasing a product—it’s about bringing the creative community together in an interactive and high-energy environment. Guests will have the opportunity to test Rust-O spray paint themselves, experiencing the revolutionary formula that has been designed to meet the unique demands of professional and emerging artists alike.

To further commemorate the occasion, attendees will enjoy exclusive, limited-edition merchandise giveaways, ensuring they leave with a piece of the Rust-O legacy.

Live Art Battles Showcase Rust-O’s Performance
Live Art Battles Showcase Rust-O’s PerformanceCourtesy of Ryan Hadji RustO Product Launch, 2025

Music, Food, and Fire—A Party for the Ages

No true creative gathering is complete without music, entertainment, and indulgence. A live DJ will set the tone for the evening, creating an electrifying atmosphere as guests mingle, test the product, and watch the live art unfold. Complementing the high-energy celebration will be on-site food trucks, offering an array of culinary delights to keep attendees fueled for an evening of inspiration.

Adding an extra element of spectacle, the event will feature a fire performance, elevating the night with a visual display that embodies Rust-O’s bold and daring spirit.

Rust-O: A New Era in Spray Paint Innovation

With the launch of Rust-O, Rust-Oleum is making a powerful statement—one that underscores its commitment to pushing the boundaries of innovation while staying deeply connected to the creative community. By working directly with artists to develop a spray paint that meets their specific needs, Rust-O promises to be a game-changer in the world of street art, murals, and large-scale creative projects.

As Los Angeles prepares to host this monumental artistic event, one thing is certain: Rust-O isn’t just entering the spray paint market—it’s making an entrance with impact, energy, and an unwavering commitment to artistry.

For those looking to be part of history, the Rust-O launch at Secret Walls HQ is the place to be. This is more than a product release; it’s a revolution in the making.

Persue and George F. Baker III
Persue and George F. Baker IIICourtesy of Ryan Hadji RustO Product Launch, 2025

For more details and to RSVP, visit: Event Registration Link

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