SNIPES and Druski Bring Style to the Classroom with Miami Back-to-School Giveaway
Source: SNIPES USA
Reported By: Matthew Kennedy
A Fresh Fit for Fall: SNIPES Launches Back-to-School Campaign in South Beach
As summer winds down and the school year edges closer, SNIPES is proving that back-to-school prep can be equal parts fashionable and philanthropic. On Sunday, August 3, the global sneaker and streetwear giant will host a Back-to-School Giveaway at the SNIPES x WE THE BEST store in Miami Beach—offering more than just retail therapy.
Located at 673 Collins Avenue, the open-to-the-public event will take place from 12 PM to 5 PM, featuring music, community giveaways, and the distribution of 1,000 free backpacks (while supplies last) to local students. It's the kind of activation that puts action behind the brand’s larger-than-life style narrative, adding meaning to their latest campaign and momentum to Miami’s community-forward fashion scene.
Where Fashion Meets Funny: Druski Fronts “Style is in Session”
This Sunday’s event is just one chapter in SNIPES’ broader “Style is in Session” campaign—an imaginative, pop-culture-rich initiative starring comedian and actor Druski. Known for his improvisational genius and viral social sketches, Druski brings a comedic lens to the campaign, slipping into a range of hilariously exaggerated school characters, including an overbearing gym coach and a rule-happy principal.
Through these bite-sized vignettes, the campaign turns the chaos of back-to-school shopping into digestible entertainment, highlighting SNIPES’ latest apparel and footwear drops with a tone that resonates across Gen Z and Millennial audiences alike.
“It was a collaborative approach on the creative. They gave me the freedom to interject personalities from my world into the content, which helped to organically connect the two spaces.”
Druski, Comedian & Actor
A Culture-Driven Campaign Rooted in Community
With its fusion of humor, streetwear, and cultural fluency, SNIPES continues to cement itself as a brand that doesn’t just follow the culture—it fuels it. Events like the Miami giveaway reflect a deeper strategy to meet communities where they are, supporting youth while staying true to the brand’s DNA of authenticity and urban influence.
The partnership with WE THE BEST—DJ Khaled’s homegrown lifestyle empire—adds local weight to the campaign. Together, they transform the Collins Avenue storefront into more than just a retail destination. For one afternoon, it becomes a stage for accessible fashion, local engagement, and the kind of high-energy, community-first celebration that defines South Beach at its best.
What to Expect This Sunday
1,000 Free Backpacks for students (while supplies last)
Live music and entertainment
Giveaways and product highlights from SNIPES’ latest back-to-school collection
A continued roll-out of SNIPES x Druski campaign content, with “Final Bell” dropping in the coming weeks
Whether you’re looking for a first-day fit check, a comedy break, or a chance to give back, this is one activation where style and substance show up side by side.