Magic Hour Teams Up with ZBiotics to Redefine NYC Rooftop Game Nights

New York nightlife has always thrived on reinvention, and this fall, Magic Hour — the city’s largest all-season rooftop — is setting a new standard for how football fans gather. Beginning September 18, the Midtown destination has partnered with ZBiotics to launch a gameday series that blends cutting-edge science with the high-energy atmosphere of rooftop watch parties.

ZBiotics, the world’s first genetically engineered probiotic, was developed by a team of PhD microbiologists to help the body break down acetaldehyde — a toxic byproduct of alcohol. The result is a product designed to support better mornings after social drinking, without compromising the rituals of gameday camaraderie. Its arrival at Magic Hour introduces an entirely new kind of experience for guests who want to celebrate late into the evening and still feel clear-headed the next day.

The launch transforms Monday and Thursday nights at Magic Hour into more than just football viewings. Guests can now order ZBiotics Pre-Alcohol on its own or try the rooftop’s signature “No Regrets Shot,” which pairs the probiotic with a mix of hibiscus, strawberry, white tea, and lemongrass liqueur.

These offerings join Magic Hour’s existing lineup of eight oversized TVs, panoramic city views, and its playful approach to hospitality. The rooftop’s gameday menu balances indulgence with creativity, from chicken vodka parm sliders and wagyu pigs in a blanket to buffalo wings and a rotating selection of tacos. Each dish is designed for sharing — the kind of elevated bar food that underscores why Magic Hour has become a staple of both nightlife and social dining in Manhattan.

The decision to bring ZBiotics into the mix reflects a cultural shift in how people engage with both nightlife and wellness. For Magic Hour, it signals an understanding that guests want memorable nights out without compromising productivity the next morning. For ZBiotics, the partnership provides a high-profile stage to showcase how biotechnology can support modern social habits.

The synergy is clear: a rooftop known for its playful spectacle is now anchoring its gameday programming with a product built to redefine drinking culture. It’s an approach that positions Magic Hour not only as a nightlife leader but also as a venue willing to experiment with innovations that enhance the guest experience.

To celebrate the partnership, Magic Hour will host a VIP watch party on Monday, September 29. The event will feature ZBiotics Pre-Alcohol served throughout the evening, alongside specialty cocktails and the signature No Regrets Shot. Guests can expect the full spectacle that Magic Hour is known for: sweeping rooftop views, curated gameday bites, and a crowd that brings together nightlife insiders, hospitality leaders, and football fans.

The evening doubles as both a showcase of the ZBiotics partnership and a celebration of Magic Hour’s ability to continually reinvent itself. For attendees, it’s an opportunity to preview how science and nightlife can coexist in a way that feels both seamless and celebratory.

Magic Hour’s collaboration with ZBiotics highlights a broader movement within hospitality: one where wellness, science, and entertainment are no longer treated as separate categories. By introducing a biotech innovation into the ritual of gameday viewing, the rooftop underscores how nightlife can evolve without losing its sense of indulgence.

For menus, reservations, and more about the partnership, visit Magic Hour NYC.